Packaging Ethics



Abstract

In this paper we aim to explore the concept of Ethics that are involved in paclaging practices in a holistic background. The main focus of the study is remains on the issues involved in practicing the etics of packaging . It has also outlined the parameters of these ethics set and practiced by some of the leading businesses of the world.

Contents

Packaging Ethics4

Introduction4

Discussion5

Packaging Ethics5

Ethical Concerns in Packaging6

Label Information6

Packaging Graphics7

Packaging Protection7

Packaging and the Environment8

Dimensions of Ethics involved in Packaging8

Ethical Issues concerning the Food Packaging10

Packaging Ethics as followed by Leading Manufacturers10

Wal-Mart10

ILMA11

Nokia11

Nestle11

Conclusion12

Packaging Ethics

Introduction

Business ethics are the codes of conduct which the businesses around the globe follow. These are also called commercial ethics. These ethics integrate ethical strategies and the many problems faced by a business entity on a regular basis. Business ethics as a term became popular in the United States in the start of the 70s. To ensure certain ethical codes in a business a society was formed in the 80's which was named as the 'Society for Business Ethics' this institute deals with the many business codes and principles worldwide. In an attempt to stay away from the many scandals and issues, the businesses globally started adopting these codes of ethics and formulated them as part of their Rules and regulations. Manufacturers use indicators on their packaging to strengthen their marketing and publicity messages. Packaging in this regard plays an important role in conveying the information about the product in a quick manner persuading the consumer to buy it.

According to the Ethical Codes many things such as deception of packaging, compromising on the quality of the product and size of the packet all comes under the ethical violations of the Business codes of conduct.

In this paper, we aim to study the Packaging ethics, their interpretation in the US and the violations.

Discussion

'Packaging' is that element of a product which plays a vital role in conveying the product's best image to the consumers. Its function is to contain, guard, conserve, transport, enlighten and converse the brand to the potential customers. The Federal Packaging a labeling act was passed in 1967 which now bounds all businesses to operate under the moral codes as set by the act. There are many problems involved in these processes, which are discussed below. Being one of the most essential components in the publicity and marketing of a product. After being done with all the manufacturing procedures of a product, the stage of packaging comes.

With effective and impact full packaging there is a possibility to enhance the sales of a product. In other words, it may also serve as an advertising tool. All the advertising and promotion, when a consumer see a product, he is initially attracted towards the packaging, for instance if it is a soap or a perfume the consumer would pick the product, smell it and then decide to buy it or not. This increases the importance of packaging in a products sale. It is important that the packaging of a product should be suitable ...