RESEARCH PROPOSAL

Impact of Recession on Honda Motors Performance As Compared To Other Leading Competitors of UK Automotive Industry

Abstract

Research design is the framework or plan for the study used as a guide in collecting and analyzing data. This research proposal is prepared to gain and demonstrate sound understanding of research designs and methods used by the managers in international context. For fulfilling this purpose, a topic is selected i.e. “Impact of recession on Honda Motors performance as compared to other leading competitors of UK automotive industry” for preparing a research proposal. As the failure of financial system in 2007 led to global financial crisis in 2008, which impacted on several business sectors, including automotive industry of UK, it is observed that analyzing the automaker's performance and management during recession can provide effective insights of successful business management in severe economic conditions. Thus, this study undertakes the analysis of impacts of recession on automotive industry of UK and how the automakers dealt and performed during the period, particularly Honda Motors, while focusing on the effective research design and methodology.

Abstractii

Introduction2

Background of the Study2

Rationale for the Study2

Research Aims & Objectives2

Research Questions2

Literature Review2

Impacts of Recession on UK Automotive Industry & Performance of the Automakers, Particularly Honda Motors2

Engine & Vehicle Manufacturing2

Motorsport2

Firm Level Productivity2

Hybrid & Zero Emission Vehicles2

Effective Business Strategies Adopted by Honda Motors to Deal with the Recession Challenge2

Cutting Jobs/Layoffs2

Strategic Approach & New Product Development2

Financial Management During & After Recession2

Research Design & Methodology2

Type of Investigation2

Data Collection Method2

Accessibility Issues2

Ethical Issues2

Data Analysis Plan2

Research Limitations2

Timetable2

References2

Impact of Recession on Honda Motors Performance As Compared To Other Leading Competitors of UK Automotive Industry

Introduction

The title of this research proposal is “Impact of recession on Honda Motors performance as compared to other leading competitors of UK automotive industry”, which clearly reveals that this proposal highlights the issue of recession's impact on automotive companies, specifically the Honda Motors in comparison with other leading automotive companies of UK industry such as Toyota & Volkswagen. In 2007, the failure of financial system led the world towards global financial crisis in 2008 that has affected almost all the business sectors of the world. UK automotive market is also one of the business industries that were impacted by the great recession, where, this industry includes top most automakers of the globe such as Honda, Toyota, Ford, and others. Honda Motors is one the most successful automakers across the globe and caters quite an extensive market of UK automobile. Therefore, Honda Motors is selected for assessing the impact of recession on the automakers of UK in comparison with the leading rivals.

Background of the Study

Honda Motors Ltd. is a Japanese automotive firm that is publicly limited, and deals all around the world as a manufacturer of motorcycles as well as automobiles. Since 1959, the company has been among the largest manufacturers of motorcycles worldwide and the second largest automobile manufacturer of Japan. Though Honda is one of the leading automakers of the world, there are other automakers that are highly competitive such as Toyota, Volkswagen, Ford, General Motors, Nissan, ...