Role Of Curation In Creating And Maintaining Web Presence

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Role of Curation in Creating and Maintaining Web Presence

Role of Curation in Creating and Maintaining Web Presence


Role of Curation is to allow a person to incorporate the information that he has read, heard or understood conceptualizing, write, create, preserve, ingest and access it for any changes or transformation. Curation in today's world requires investment of adequate resources and time which makes the data preservation and curation of that content an ongoing process with considerable thought procedure. The continuously growing technology and its relationship with people in maintaining, sharing, creating and managing the web presence has allowed us to understand in dept about the significance of Curation of web presence, and critically analyze the changes that it brings to our everyday life by enabling our access to the content. Curation of the social Web is also fundamental to the companies to keep their target audience attracted to their material by the consistent presence. It is not necessary to rely on copied content, organizations need to produce originality in their content and continually update it, the more unique content is made available to the audience, the more it is distributed which makes information ecology platform solider and increases the credibility of the curated information and its sources.


The information ecology has integrated with the Web; its speed has made it possible to make any piece of information available to us within few seconds. Expansion of universities, individuals and companies together has been vigorously growing because of the powerful evolved tool known as “Web” and its curated information which was built on democratic principles. However, the web as we know it today can be exposed to danger in different ways. Walling off information by social media websites and slowing the traffic to specific websites by organizations are made just because they are their competitors. If these procedures are carried forward unchecked and no action is taken to stop the unethical actions, the web could be broken down into small fragments limiting different communities and people from uncovering these important information ecologies (Pennock,2007).

Nardi and O'Day have emphasized over the importance of information ecology, it has been defined as a local environment which has been supported by people, values, technologies and practices. Information ecology on this note is basically held up by a set of activities which are served by humans through technology usually.

Information ecology involves details for own local ecologies which supports the technological development process by mentioning the means of technology that will be used and then providing a platform to local habitation. Our influence should be derived within the boundaries we will have the liberty to work in and make use of our knowledge and ability. Our efforts may be noticed and followed by others or we may gain an extra inch of reflection and purpose by shaping our own settings of practice.

An example of such information ecology with active update of the curated system is a library. Place where librarians help you find and make use of encyclopedias, books, novels, films, tapes ...