SALTY SNACKS

Salty Snacks



Salty Snacks

This paper aims to describe and discuss the launching of salty snacks along with all product types, into a market that is partitioned with consumer preferences and choices. Salty Snacks come in the form of potato chips, corn chips and chips that take the shape of rings. The market of such a food item is very concentrated because chips are the popular snacks of a growing number of people today. However, it is also marked with a huge number of competitors competing against each other. This market is led by many players who are seeking sound marketing strategies and purchase behaviour mechanism in order to address the maximum demand of consumers, whose choices are varying day by day.

Brands are a complex pattern of relationships between companies and their products and consumers and their lifestyles. They arise not only from logo, slogan and advertising, but also from experiences, needs, ideas and opinions of consumers. They provide symbolic, emotional and constantly changing frame of reference for consumers to facilitate the orientation on the market. Brand personalities, defined as human characteristics associated with a brand, are an important element of the image for brands such as Apple (exciting), Cartier (sophisticated), and Harley-Davidson (rugged). The economy includes all that attractive purchasing power directly related to income. To determine the percentage used by consumers in the category of our product, it is useful to analyze the structure of their expenditure.

The analysis allows the marketing sub-cultural segment the market to reach the needs, motivations, perceptions and attitudes that are shared by members of a group specific sub-cultural. A subculture is a distinct cultural group that exists as an identifiable area within a larger society and complex. Its members have beliefs, values and customs that set them apart from other members of the same society. The main categories are: nationality, race, religion, geographic location, age, sex and education. It finds that for food (including chips and snacks), beverages and tobacco; we use an average of 15% of our budget each year. This is obviously positive for our product. In addition, we "demystify" some label luxury champagne because we make it accessible to all by selling democratically since it is a glass at most. Nevertheless, the consumer is wary of increasing the quality of the product and even more so when it is not produced by a major brand.

Brand personality is one of the most compelling aspects of many popular brands. No sales process, like any purchasing process, is an easy task; since it includes all development of some stages from order taking by the company until the shipment and delivery of goods, including process a series of operations to perform and accounting, and the preparation of documents necessary for the process to be carried to completion.

Product innovation is also another factor that has to be considered alongside purchase duplications and brand switching. Innovation can be considered the generation, acceptance and implementation of new ideas, processes, products or services' or, alternatively ‚an ...