SEARCH ENGINE OPTIMIZATION

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Introduction

The optimization for search engines (Search engine optimization: SEO) is a set of techniques to promote understanding of the theme and content of one or all pages of a website by the search engines. These techniques are therefore designed to provide maximum information about the content of a web page to crawlers search engines. These robots, arriving on the site, leave an imprint on the server in the log file. Their passage is identifiable by a "signature" unique to each. It is usually performed by a search engine optimizer, one of the occupations of the Internet. The objective of this process is to guide the positioning of a web page in search results on engines of keywords corresponding to the main themes of the site. It is generally considered that the positioning of a site is good when positioned (ranked) in one of the first ten responses to a search on keywords that correspond precisely to its theme. Moreover, the targeting of a generic query is risky because of the competition results pages is tough target. A specific request is also risky because the traffic on these keywords is much less bulky.

The SEO stands for search engine optimization, is a sheet describing the procedure to improve the ranking of its website in the outcome of the search engines. 90% of searches are done through Google, which is why we always optimize its site with SEO in order to better contain in the results of this engine.

If the site layout and ergonomics are important, its referencing is equally, if not more: what good is a website if nobody reads? When you know that during a search, a page has little chance to be consulted if it is not part of the first 10 results (i.e. the first page returned by Google), referencing the war taking place right now to many keywords makes sense. If this site is intended to provide you with the most effective tips to improve you're ranking in Google, it must be recognized that the SEO is not an exact science, nor static. The indexing algorithms change regularly, particularly to penalize sites that use black hat SEO techniques, trying to improve their ranking through unethical practices. There are also several schools, defending theses referencing contradictory.

SEO, it is of course knowledge, but also a lot of courage and perseverance. This is an empirical technique with results obtained in the medium and long term, at least when working in white hat. If it is possible to rank first on Google within a few weeks, it will most often on the keywords for which competition is limited.

The Importance of Search Engine Optimization Page

Search engine optimization is the process of taking steps so your website will have a higher ranking with major search engines when your clients type in specific keywords or phrases such as "animal hospitals" and the name of their city. However, most practice owners are not experts in website design and ...