Squirrel POS System

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[Subject]Squirrel POS System

Introduction

 Rose Marie Bravo, the chief Executive of the company, assumed the management of the company in 1997. A great deal had changed since Bravo joined Burberry. Before her arrival the company had been relying on a limited set of products. Along with her team Bravo was able to move the things in a new direction, refurbishing everything from the company distribution plan to restoring the product line. She did everything she could and did it perfectly.

Her efforts had gained for the brand a complete new direction and strength. The renovated popularity of the brand had resulted in a sales jump from 225 million in fiscal 2000 to 600 million in fiscal 2003. Bravo had also been successful in 2002 in guiding the company through an initial public offering of 22.5% of its share during summers in the middle of shifting market conditions.

Even after the wonderful work and success Bravo knew very well that her work was not done, she still had to strive harder to maintain the currency and prestige of Burberry across its broad customer base.

Squirrel is well known in the market for offering reliable and dependable hardware that helps in maximizing you're the system's uptime and guarantees quality. Nowadays, The Thinline (Workstation 10) is considered as the most eye-catching product. All the reliability and performance is featured by The Thinline series that can be expected from Squirrel hardware (http://www.squirrelsystems.com/Products/POS-Hardware).

POS Squirrel software is used worldwide. It is available from Squirrel Systems and is POS software. Currently, our restaurant is using the POS Squirrel. It comes with touch screen POS terminals. Furthermore, the back office support is also provided. It is a comprehensive system that includes information for the menus, products, employees, customers, e-commerce, and point of sale, and inventory management. It has numerous features like POS software, back office software, hotel PMS interface, PCI-validated credit card processing and antivirus and firewall (Squirrel Systems, 2012).



History of Burberry and its POS system

In 1856 Thomas Burberry, 21 years old started a Drapers shop in Basingstoke, England. This was the beginning of Burberry. Keeping in mind the extreme weather conditions of England Thomas invented a washable and breathable fabric, gabardine. This fabric soon became the preference for everyone endeavouring out in severe weather. A marketing campaign of 1930's stated that, “For safety on land, in the air or afloat, there is nothing to equal Burberry coat”.

The Great Universal Stores Plc in 1995 and many other businesses bought Burberry. The Brands iconic check was soon ascertained by the Japanese and the GUS administration had consented to authorize Burberry in Japan through Mitsui and Sanyo. The passing years showed Burberry growth worldwide through distribution strategies.

However as Burberry was distributed and licensed across a range of categories the quality, price and design varied over a range of local markets, particularly in Asia. The products were sold irrespective of locations and channels especially because the company had restricted control over its licenses. The company in ...