Starbuck Coffee Shop

Starbuck Coffee Shop

Introduction

Starbuck coffee is the most prominent Coffee shop in the world. The Coffee shop has famous because of their taste, products and the services which they provide to their customers. People usually adopted Starbucks coffee throughout the world. The aroma of coffee and taste would never be let down its peculiarity among the people who frequently visited the coffee shop. The management of the company has to expand his business because of their popularity and the numerous people have chosen their coffee product among the other different competitors that are prevailing in the market. For this the, management of the Starbucks coffee shop has implement new and different marketing strategies to enhance their business by enhancing more chairs for in-house guests (Leask, 2008).

Discussion

The Starbucks coffee shop has to increase his business by increasing more chairs for in-house guests. The coffee shop has provided more chairs for increasing the number of visitors and also provides all the services that providing to those customers who avail the services before. For analyzing this accurately that at what amount of chairs has increased by the management of Starbucks coffee shop, there are several research questions through which we can easily evaluate the estimated number of chairs that needed for the coffee shop (Cribb, 2005).

Research Questions

The research questions are always affluent for analyzing the situation easily and convenient way. Though, the approach of this method is not an easy, but it helped to evaluate it an authentic way. The company has to increase his chairs in the coffee shop for the increasing number of visitors or guests. The research questions area s follows:

How often do you visit Starbuck coffee shop?

How often do you make a Starbuck take-in-order?

Have you ever found that there are not enough chairs for you?

How do you feel whenever you cannot find a chair for you?

Will you bring your friends or relatives to the Starbuck coffee shop when you want to enjoy coffee with them?

These are the 5 significant questions that could help the researcher to completely comprehend his surveys from the customers, and the result could be authentic, if it implement on a correct way. In the given data set of 12 peoples, the total population has shared his own perspectives about the five research based questions (Godsmark, et.al, 2004).

Data Scale

0: defines never

1: defines rarely

2: defines sometimes

3: defines at least once

4: defines at most twice

5: defines often

6: defines mostly

7: defines daily

Descriptive Statistics

Statistics

Bring friends

Feeling about chair availability

Chair availability

Take in

Frequency visits

N

Valid

12

12

12

12

12

Missing

0

0

0

0

0

Mean

3.83

2.33

1.0417

1.67

1.2358

Std. Error of Mean

.649

.512

.36128

.466

.30140

Median

4.00

2.50

.7500

1.50

1.5000

Mode

4

0a

.00

0

2.00

Std. Deviation

2.250

1.775

1.25151

1.614

1.04410

Variance

5.061

3.152

1.566

2.606

1.090

Skewness

-.614

-.139

.931

.496

.099

Std. Error of Skewness

.637

.637

.637

.637

.637

Kurtosis

-.391

-1.396

-.816

-1.244

-1.503

Std. Error of Kurtosis

1.232

1.232

1.232

1.232

1.232

Range

7

5

3.00

4

3.00

Sum

46

28

12.50

20

14.83

Percentiles

25

2.25

.25

.0000

.00

.1225

50

4.00

2.50

.7500

1.50

1.5000

75

5.75

4.00

2.5000

3.50

2.0000

a. Multiple modes exist. The smallest value is shown

Interpretation

The descriptive statistics of the five research based questions defines the overall summary of the12 respondents views or perception about Starbucks coffee shop. The mean defines the average value of the respondents in each question category whereas the standard deviation defines that how far is from the average values. The variance shows the variability in data set of 12 respondents' views about five basic survey research ...