Strategic Alliances

Strategic Alliances

Strategic Alliances

Discussion

Alliances are a central element of most company business models. The logic of working with a strategic partner is especially compelling in increasingly competitive global markets, and has gained new momentum in the wake of the 2008-2009 world financial crises. Yet at least half of all alliances fail and even more underperform because of inertia and overly rigid adherence to the initial alliance agreement.

To succeed, alliance partners must encourage true collaboration beyond the formal governance structure, and learn how to adapt and integrate knowledge acquired from the alliance to serve the specific needs of their own ...