STRATEGIC PLANNING

Strategic Issues in “The Tourism Company”

Table of Contents

Introduction3

Strategic Business Development Theories3

Strategic Options Available to 'The Tourism Company'6

Risks to A 'The Tourism Company' In Adopting A Strategic Option8

Recommend for 'The Tourism Company'10

Strategic Planning Models to Formulate a Business 'The Tourism Company'11

Management13

Marketing Strategy14

Overall Schedule14

Different Approaches and Theories Used To Identify and Evaluate Business Strategy15

The Principles of Evaluating Strategies16

Role of Ethics in the Development of a Business Strategy18

Conclusion20

Strategic Issues in “The Tourism Company”

Introduction

This paper addresses the business planning needs of 'The Tourism Company' in United Kingdom. The industry that we have chosen is not new altogether but is still in its infancy. 'The Tourism Company' is a brand management concept of Hospitality Inc. that was incorporated in the United Kingdom. This paper analyzes the strategy that the business has adopted in tourism and hospitality industry. 'The Tourism Company' is destined to capture the market with an exquisite offering of serviced apartments that come with a diverse range of amenities and services. The company aims to provide a part hotel and executive suites to a diverse range of customers across United Kingdom from 2012 onwards. Since, the hospitality industry is relatively less developed in United Kingdom; our proposed venture will give new opportunities to the entrants in similar industry in the future.

Task 1

Strategic Business Development Theories

The 'The Tourism Company'is currently facing new environment derivative transformations to which it has been subjected, and who have come to change the industry trends to the demands of a market that requires conceptions Flexible and customized tourist service. Given these requirements, it is essential that companies like hotel establishments arising improve their competitiveness identifying new strategies to improve their performance (Fifield, Paul, 2012, pp. 225-328). A how to find sources of competitive advantage is to implement a set of actions aimed at providing strategic value some relationships complementarily established between service quality and systems and technologies information in a hotel environment. In order to understand these relationships are some of the key linkages that can become strategically interesting for hotel companies. Specifically, the systems that acquire function information to support quality of service, the level of quality they provide their departments systems and information technologies to users, the role of department personnel in quality management and, finally, the quality of the electronic hotel services.

The 'The Tourism Company' strategic business planning and strategic and operational marketing is basically a shared, mutually inseparable process considered. The strategic marketing deals with the future development of a business or a tourist destination, while the ones controlling the operational marketing and regulatory manner in the current course of development (Peppers, Don, 2010, p: 302-378). The linkages between strategic business planning and strategic marketing are very tight, resulting in a systematic combination of these planning areas is obtained. The strategic marketing planning provides numerous management benefits in terms of "the systematic rethinking of the business objectives, ensuring the continuity, the more prudent assessment of available information, the coordination between operational sub-areas and raise awareness for the acceptance of new ...