The Implementation of Intentional Business Strategy inside the Emerging Markets of the World

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TABLE OF CONTENTS

INTRODUCTION3

Background of the Study3

Problem Statement3

Thesis Statement4

Aims and Objectives4

LITERATURE REVIEW5

Emerging Markets5

Emerging Markets vs. Developed Markets5

Intentional Strategy6

Planning of Intentional Strategy6

Benefits of Intentional Business Strategy7

METHODOLOGY8

Research Design8

Data Collection8

REFERENCES10

APPENDICES12

Questionnaire12

INTRODUCTION

Background of the Study

The world has turned into a global village and the global business markets have radically evolved over time, will be a clichéd statement. However, the emergence of new markets has brought various different customers having different preferences, customs, traditions, trends, beliefs and values about the products and services. It is rightly said that the existence of any product or service is greatly dependent upon its customers (Ritson, 2004, pp.21). Therefore, emerging markets are always in the process of industrialization or rapid growth. The emerging markets are the nations with rapid business or social activity. These markets also pose threats and unique challenges for the businesses, when carefully examined strategies are not implemented. At the same time reaching a large population through these markets, offer tremendous opportunities for growth to an organization. There are various strategies, which can help the businesses succeed and gain long-term competitive advantage, by applying those strategies inside the emerging markets of the world. The research suggests that culture is also an intentionally designed set of behaviours, representing a group of specific people. It can be argued that an intentionally designed and well-delivered business strategy can radically enhance the business value of an organization, in an emerging market. The paper aims to discuss the effectiveness of implementing intentional business strategy inside the emerging markets of the world.

Problem Statement

The emerging markets of the world represent the nations with drastic economic and social activities. An intentionally designed and well-delivered business strategy can offer tremendous value to the business of an organization, inside the emerging markets of the world. Therefore, it is essential to understand the significant components for implementation of the intentional business strategy inside the emerging markets of the world.

Thesis Statement

The implementation of intentional business strategy inside the emerging markets of the world will provide tremendous opportunities for enhancing the value of the business.

Aims and Objectives

The main aim of the paper is to provide an insight into the effectiveness of implementing intentional business strategy inside the emerging markets of the world. The objectives of the study are stated below:

To understand the concept of the emerging markets of the world, and of the intentional business strategy.

To gain an understanding of the implementation of intentional business strategy inside the emerging markets of the world.

To determine the effectiveness of implementing the intentional business strategy inside the emerging markets of the world.

LITERATURE REVIEW

Emerging Markets

The term emerging market has been coined during the 90s and is being widely used today, in terms of defining nations with rapid activities in economic and social contexts (Pearson, 2012). However, emerging markets of the world must not be confused with the developed markets. Instead, the developed markets must need to be distinguished from the emerging markets of the world (Khanna&Palepu, ...