The Implementation of Intentional Business Strategy inside the Emerging Markets of the World

by

ACKNOWLEDGEMENT

It would not have been possible to narrate this thesis without the help and motivation of the gracious people around me, to only some of whom it is possible to give particular highlight here.

First of all, I would like to express my sincere appreciation to my advisor [professor's name] for the continuous support of my study and research, for his endurance, enthusiasm and engross knowledge. His guidance helped me in all the time of research and writing for this thesis.

Besides my advisor, I would like to thank the rest of my thesis committee [professor's names] for their encouragement, perceptive comments and difficult questions.

I thank my fellow research companions [names] for the stimulating discussions, for working together before deadlines and for the enlightening experiences.

Last but not the least I would like to thank my family: [names] for supporting me and providing me insightful suggestions and ideas for working on this diversified project.

DECLARATION

I [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.

Signed __________________ Date _________________

ABSTRACT

In this report I will carefully deal with how a proper well devised method of marketing a simple product to marketing huge consumer demand product can markedly cause massive changes in the economic growth of the concerned country. In this report I will carefully analyze each and every marketing strategy which has caused both failures and demolishment of massive markets to growth and success of others. I will mainly just focus on how important marketing is for rising markets as once the products have been manufactured the work of the “factory” is done, to get the product into the markets and to cause it to hike up the economy is the work and intelligent creative planning of all the members of the marketing team that have been handpicked just for the reason for perfect delivery of the product into the market in such a way that it is demanded by everyone. The emerging markets are those belonging to the third world countries, I will compare and contrast how and why they are now thriving as the developed world such as the United States of America, Europe and Japan slump behind due to the intense economic crunch prevailing in those areas of the world.

Table of Contents

ABSTRACTIV

CHAPTER 1: INTRODUCTION1

Background of the Study1

Problem Statement2

Thesis Statement2

Aims and Objectives2

CHAPTER 2: LITERATURE REVEIW3

Emerging Markets3

Emerging Markets vs. Developed Markets6

Intentional Strategy6

Planning of Intentional Strategy7

Benefits of Intentional Business Strategy7

CHAPTER 3: METHODOLOGY13

Research Design13

Data Collection13

Primary data collection14

Secondary Data Collection15

CHAPTER 4: FINDINGS16

CHAPTER 5: ANALYSIS18

Characteristics of Emerging Markets18

Finding the Best Emerging Markets20

Building and incorporating the Emerging Markets into Your Portfolio21

CHAPTER 6: DISCUSSION25

CHAPTER 7: RECCOMENDATION28

CHAPTER 8 CONCLUSION35

REFERENCES38

FURTHER READINGS42

APPENDICES45

Questionnaire45

CHAPTER 1: INTRODUCTION

Background of the Study

The world has turned into a global village and the global business markets have radically evolved over time, will ...