The Nike

The Nike

[Date of Submission]

Table of Contents

Introduction3

Nike - The Company3

Nike - The Origin4

Nike - Brand Mantra4

Nike - Slogan4

Nike - Brand Portfolio4

Nike - The Mental Map5

Nike - The Competitors5

Nike - SWOT Analysis5

Strengths5

Weaknesses5

Opportunities5

Threats6

Nike -The Marketing Mix6

Product6

Price6

Place6

Promotion7

Discussion7

Answer # 017

Nike - Integrated Marketing Communication7

IMC - Cost Effectiveness8

Nike - Sponsorships8

Nike - Celebrity Endorsements8

Nike - Football9

Effectiveness of Nike's Football Sponsorships10

Role of International Sponsorship Activity11

Answer # 0212

Nike - The Marketing Strategies12

Nike - Target Market12

Nike -Pricing Strategies12

Nike - Distribution Strategies12

Nike - Promotional Strategies13

Nike - The Campaigns13

Nike - 'Just Do It' Campaign13

The Nike and Apple Collaboration13

Nike ID Campaign14

Sustainability and Social Responsibility14

Nike RED14

Marketing Strategies - As a CEO14

Nike - In Asia15

Nike - Cricket15

Nike - Co-Branding16

Nike - Internet and Social Media Strategies16

Capitalizing the area of Football Sponsorship16

Answer # 0317

Nike - Points of Difference17

Technology17

Strategic Outsourcing17

Customer Focus17

Nike - Edge on the Competitors17

Nike Air18

Max Air18

Nike Shox18

Nike GS19

Nike - The Contribution of Sponsorship19

Nike and Team Brazil20

Nike and FIFA20

Sponsorship Benefits to the Brand Equity20

Conclusion21

Nike

Introduction

Nike Inc. is a leading brand in the sports entertainment. The company has rich history and prestige with a strong portfolio. It has now been years that Nike has been associated with various sports domains, but with more influence in football. The brand has the prestige to be associated with the top celebrities in the world who also serve as ambassadors for the brand (Nike Inc, 2011, pp. n.d) Nike has a great integrated marketing communication approach to communicate the brand to the world. The sponsorships of the brand have enhanced the brand equity and image with a vital role.

Nike holds a major share in the global market and can further capitalize from the effective marketing strategies implemented. The brand has been in collaboration with the corporate giants and has at regular intervals and special events launched strong marketing campaigns. There are some recommendation for implementing some more marketing strategies which can provide the brand with an increased market share and business.

Nike has potential rivals in its surroundings which are a great threat for the brand. Still, Nike has an edge over the rivals, due to its effective business differentiators. Innovation, customer focus and continuous technological adoptions have given the firm a competitive edge (Anonymous, 2006, pp. n.d). There are discussions about the contribution of sponsorships with the benefits. The exposure to brand, the improvisations, and strategies are the core highlights.

Nike - The Company

Nike is the world's leading sports brand with a brand value of $15 billion. Nike's headquarters are in Washington County, Oregon, United States. Nike specializes in athletic footwear and sports accessories with a global brand existence. The company currently has 38% of the global market share.

Nike - The Origin

The company was initiated by Philip Hampson "Phil" Knight and Bill Bowerman in 1964, under the name Blue Ribbon Sports. Both of these founders were athletes for the University of Oregon. It officially converted to Nike in the year 1971. The logo of the brand is a tick mark referred to as 'swoosh', which was designed by Carolyn Davidson (Nike Inc. 2011, ...