The Promotional Strategies of an Entertainment Industry



The Promotional Strategies of an Entertainment Industry

Introduction

The promotional strategy is the part of marketing strategy, which is based on the techniques used tactically to accelerate the business profits. The promotional strategies of the entertainment industry utilizes the communication channels to promote their product by means of advertising media such as, print, radio or television. The entertainment industry is one the largest industry of US. It comprises of the sub industries including Television, print, radio, film, gaming, music, animination, theatres, and theme parks (Vogel 1998, 25).

The Promotional Strategies and its Objective

The Promotional strategy of an ...