The Use of Internet Advertising to Increase the Tourism in Indonesia

By

ACKNOWLEDGEMENT

I would like to thank my supervisor for supporting me throughout my project and giving his valuable suggestions. Finally thanks to all my friends and family for their utmost support and inspiration.

DECLARATION

I, (Your name), would like to declare that all contents included in this dissertation stand for my individual work without any aid, & this dissertation has not been submitted for any examination at academic as well as professional level previously. It also represents my own views & not essentially the ones associated with university.

Signed __________________ Date _________________

TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

LIST OF TABLESVII

INTRODUCTION1

Coherent introduction to issue1

Relevance of the work2

Context of the work3

How the research is undertaken3

Guideline to the reader4

Problem statement4

Internet in Indonesia4

LITERATURE REVIEW / PREVIOUS WORK6

Model of the literature review6

Past researches on online tourism7

The Concept and challenges Specific Search in Tourism8

Conceptualizing the tourism model11

The importance of advertising13

Advertising effectiveness13

Advertising goals14

Tourism advertising model16

ISSUES FOR INVESTIGATION19

Statement of issue19

Rationale19

Problem analysis20

Aims and purpose of the work20

General questions20

Subsidiary question20

Hypothesis21

Research objectives21

RESEARCH METHOD22

Research Design22

Justification for the research22

Research Process23

Data analysis24

Data Collection Method24

Target groups and sampling24

Reliability24

Validity25

Informed Consent26

Confidentiality26

Ethical Considerations26

FINDINGS OF THE RESEARCH28

Demographics28

Descriptive statistics30

Hypothesis (Chi-Square)42

Analysis42

Comparison of findings with literature43

DISCUSSION47

CONCLUSION50

REFERENCES56

APPENDICES61

Questionnaire61

Demographics61

Subject related questions61

LIST OF TABLES

Table 1: Gender28

Table 2: Age28

Table 3: Occupation29

Table 4: Education29

Table 5: Q130

Table 6: Q230

Table 7: Q331

Table 8: Q432

Table 9: Q532

Table 10: Q633

Table 11: Q734

Table 12: Q834

Table 13: Q935

Table 14: Q1035

Table 15: Q1136

Table 16: Q1237

Table 17: Q1337

Table 18: Q1438

Table 19: Q1538

Table 20: Q1639

Table 21: Q1739

Table 22: Q1840

Table 23: Q1941

Table 24: Q2041

Table 25: Chi-Square Tests42

INTRODUCTION

Coherent introduction to issue

Internet tourism advertising refers to the travel and tourism agencies that advertise travel services to and from different points. It is for the tourists around the world, using the Internet. But, in the database of the major search engines (Google, Yahoo, Altavista), Indonesian travel and tourism agencies does not have a significant presence. They only account for 0.30% of the amount of tourism service agencies globally dominated by Americans and Europeans (Makens 2011). The percentage regarding Indonesia as the destination for tourism is good if the user re-visits Indonesia. Therefore the major search engines hold between their data to an 8% purely Indonesian agency. In the specific case of Indonesia, the user account for 11.5% of pages advertising agencies providing tourism services in Indonesia. The mentioned percentage is only registered agency. Regarding the presence of travel agents and tourism in major international portals, Indonesian agencies have 3.6% (Makens 2011).

Therefore it is taken into account that most of the travel and tourism agencies have realized the need for advertising their services on the Internet. This shows us that there is realization in worldwide advertising and there are no limits or borders. It also increases the chances of making a sale successful anywhere in the world. To get a better idea, for example, in 2010 more than a million trips were sold via the Internet in the United States (Makens 2011). Travel is a service that online consumers want to purchase and use. According to the company Forrester (2011) research, tourism is the most desired ...