THE WORLD WIDE WEB

THE WORLD WIDE WEB

THE WORLD WIDE WEB

Introduction

According to Williams (1998), many companies do not have any particularly well thought out ideas as to why they have a Web presence. In a recent television advertisement by IBM two business -men are talking, one of them says that, now they have placed their company on the Web, 'Well what happens next'?

At present few businesses are making money through their Web activities (Williams, 1998), although it is not easy to obtain information that disaggregates a firm's Internet-based business from the rest of its activities. For this state ...