To study the strategic business options for the successful launch of a start-up IT consultancy and training business

by

ACKNOWLEDGEMENT

I, (Name) wish to announce that all contents of this work / memory stand in my own work without any support, and this thesis / dissertation has been no research on the academic and professional in the past. It also represents my own views and not closely related to the university.

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Date: __________________________

DECLARATION

I, [name of the author], hereby declare the best of my knowledge, the entire contents of this thesis represent my real job, and that such a thesis was submitted prior to any academic research or other qualifications. In addition, he represents his own personal opinions and do not have anything to do with them at university.

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Abstract

The intention of the research is to focus on business options for the successful launch of a start-up IT consultancy and training business. It is important to study and understand a number of different and basic concepts to have a better grasp on the topic. Information technology (IT) is changing the traditional way of doing things, people who work in public administration, private companies, which operate a direct personal or professional in any field of the data used on a daily Internet use a credit card, and electronic payment of payroll among other functions, so its role in the business such as manufacturing and sales grew generation of computers are designed to keep track of and monitor the operation of the company's performance, but the information was not appropriate, because the analysis is derived from a given date actually described.

TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 1: INTRODUCTION1

Information technology1

IT Consultancy2

Role of IT consult3

Background of the Study4

Overall project aim5

Principal research objectives5

Hypothesis5

CHAPTER 02: LITERATURE REVIEW6

Effects of Entrepreneurs on start ups6

Importance of external factors on IT Start ups7

Strategic conditions needed to establish start-up IT consultancy and training business8

Market and customer segmentation approaches adopted by start-up IT consultancy9

Training of business consultant9

Objectives of the training process consultants11

Branding approaches for businesses in the IT consultancy and training sector.12

Branding Framework for IT consultancy and training13

Marketing Framework for IT consultancy and training14

Strategic marketing framework for IT consultancy and training businesses14

Importance of Business plan for IT Start Up16

Strategic conditions needed to establish start-up IT consultancy and training business17

Prerequisites for the development of IT strategy Start Up consultancies19

Implications lack of IT strategy20

Customer segmentation approaches adopted by IT consultancy and training businesses21

Branding approaches for businesses in the IT consultancy and training sector.21

Strategic marketing framework for IT consultancy and training businesses23

CHAPTER 03: METHODOLOGY24

Overview24

Research Design24

Descriptive Research25

Primary Data sources25

Sampling Method and Size25

Secondary data sources26

Relationship Matrix26

Time schedule27

Difficulties and solutions27

CHAPTER 04: RESULT AND DISCUSSION28

Preliminary investigation28

Feasibility study28

Primary data explanation29

Feedback emphasis on advantages of social tags36

Separate markets37

CHAPTER 05: LIMITATIONS38

CHAPTER 06: CONCLUSION AND FUTURE RECOMMENDATIONS39

Development of the Concept of It Consultancy39

Audit of It Infrastructure39

The strategic conditions typically needed to establish start-up IT consultancy40

Customer segmentation approaches adopted by start-up IT consultancy41

Potential branding approaches for businesses in the IT consultancy and training sector42

A strategic marketing framework for IT consultancy and training businesses42

REFERENCES44

CHAPTER 1: INTRODUCTION

The intention of the research is to focus ...