TOURISM INNOVATION AND COMPETITIVENESS

Tacit Knowledge is the key to Successful Tourism Innovation and Competitiveness

Tourism Innovation and Competitiveness

Introduction

Tacit knowledge i.e. norms and culture, values and traditions of the countries help in creating innovation and competitiveness in the tourism sector of the country. Tacit knowledge can be defined as the knowhow of information about any event or about anything. In tourism, the experience and the knowhow of the country's culture, norms and tradition help in bringing on something innovative for tourists and that result in increasing the competitiveness in the tourism sector (Laarman, Gregersen, 2006, 247).

Thesis statement

Tourism innovation is significant for attaining competitiveness. Tacit knowledge is the key to successful tourism innovation and competitiveness discuss

Discussion

Innovation in the tourism can be implemented by introducing something valuable for the tourists or something different and interesting (Delaney, 2007, 94).

The tacit knowledge can be helpful in recognizing and predicting as well as satisfying the guests' or tourists' needs and wants. The SMEs firms of the tourism look for introducing the innovative products of hotels and design the innovative programs for the promotion of the tourism sector. The tacit knowledge is not only helpful in identifying the above innovation tactics but also helpful in increasing the competitiveness of the tourism sector. This kind of knowledge helps in making use of modern and innovative marketing concepts to achieving guest satisfaction.

Different technologies are being implemented because of the tacit knowledge in the tourism sector. These technologies are Computer Reservation System, Global Distribution System, and the Internet Revolution (Dearden, 2009, 40).

These technologies have given a considerable stimulus to the reporting relationship between companies, allowing the tourism companies for creating developing and making the global availability of services tourist elementary first through the intermediation of travel agencies (which had exclusive access to computerized reservation systems), which made approach can offer to the needs expressed by the question, and then with the wave of the Internet, which has extended this possibility to the final consumer by redefining the system business and the notion of distribution channel of tourism products.

Tacit knowledge helps the tourism firms to introduce their marketing techniques and strategies that would help them in taking an edge over the other tourism firms. In addition, with the wide range of internet applications to hospitality and tourism, business practices, strategies as well as industry structures have been, and will likely be, dramatically revolutionized. Websites can serve as an effective and influential ...