The marketing and branding function in the internet based is a very different concept as compared to the traditional platforms. On the internet based mediums the website shave to be comprehensive y designed with substantial emphasis on the visuals and the user interface components. The web designing team has to ensure that the website is firstly attractive to the audience, and secondly it is designed in a fashion, in which the relevant information can be accessed with ease (Rosen & Purinton, 2004). The balance between the attractiveness and the relevant features of the website is a ...