Western Union Case Study

Contents

Introduction3

SWOT Analysis3

Strengths3

Weakness3

Opportunities4

Threats4

G-STEP Analysis4

Social Factors4

Political Factors4

Economic Factor4

Technological Factors4

Problem statement5

Causes of the Problem5

Possible Alternatives5

Solution, Implementation & Justification6

References8

Christina Gold Leading Change at Western Union

Introduction

Mississippi and New York valley printing telegraph 1851 changes their name and become western union in 1856. It more than 160 years western union provide their customer the valuable services world wide. Western union introduced the first stock ticker in 1869.

The year 1871 was the year Western union introduced money transfer techniques. The first customer charge card also introduced by the western union in 1914. Western union started their hard work and customer care services regarding the money transfer issues that uplift their name and make them visible and reliable as compare to others. First commercial satellite in United States introduced in 1974.

Era of year 2000 western union launched their official website which gives their customer easy access and help to transfer their money online. Growing with this speed Western union opened their 500,000th in 2012. Today, Western union helps to grow the economy and increase the facilities in financial sector. (Western Union, 2013, pp n.d)

SECTION-I

SWOT Analysis

Strengths

Western union company is engaged in money transfer from last 160 years. They are providing easy access to transfer money and bill payment facilities. Their strength is the globalization. Their market expands day by day. Their agents work very hard to maintain the company image. Customer queries responses make them best as compare to other money transfer agencies. Western union has a strong share across the border, they have access to the international markets more than any one which gives them an edge to be the number 1 money transfer company in the world. The company market share has been increasing day by day. Expanding distribution network enables the company sustains market leadership in remittance market over the globe.

Company strength is their customers all the world. Their customer response helps to make betterment in the company. Diverse portfolio of customer to customer operation reduces the instability. Western union is the innovators in the area of online channel and online transactions. Growing portfolio of electronic channels can help western union to capture e transaction market. (U.S banker, 2009, pp n.d)

Weakness

Western union is one the best and secure mean of money transfer. Customers can relay on them for their funding and money transactions. As they grow at maximum speed and capture the market all over the world. The main problem in the exceed SG&A, means expense of sales, general and administration. Company bares the cost of SG&A more then their cost of revenues. High debt and other liabilities also affect their performance and growth. They have to control these types of problems to minimize their extra barring cost.

Opportunities

International market and the business is increasing day by day in every region of the world. There are still some markets and regions where western union is not providing their services. As they cover those markets they can achieve maximum profits. To achieve revenues western union expand their market through out ...