[A Comparison Of Consumer Behaviour towards Soyabean products in UK and Indian Markets]

by

Acknowledgement

I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible (Ackers, 1998,, 1588).

DECLARATION

I, [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University (Ackers, 1998,, 1588).

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ABSTRACT

K S OIL Ltd was established in India in 1985 and has today become one of India's leading integrated edible oil companies. K S Oils journey as a global player began as first Indian company to acquire palm plantations abroad. Soybean oil is valuable to the human body, both inside and out. It eases dry skin and helps to keep the heart healthy. Major competitors are butter and margarines; the advantage of Soybean oil is that it has a shelf life of up to a year. There are many advantages that can be probed in the research.

Table of Contents

ABSTRACTIV

CHAPTER 01: INTRODUCTION1

CHAPTER 02: LITERATURE REVIEW3

Soybeans3

Ecological and socio-cultural situation4

Consumer Behavior5

Consumer behavior of soya beans (green products)9

Consumers, Firms, and States9

The Effectiveness of Green Consumption11

“Seeing Green”: Ecolabeling, Greenwash, and Information Constraints15

Organic foods19

Agriculture and the New Technologies21

Growth of the Organic Movement23

Soya beans as genetically modified food-Consumer aspect25

Labeling GM Foods like Soya in India and UK27

Some GM products have not been successful27

Statement of Objectives28

Aim28

Sub Objectives28

Contribution the research is intended to make29

Research Methods Justification29

CHAPTER 03: METHODOLOGY30

Research Design30

Research Paradigm30

Qualitative Research30

Data Collection, Analysis and Interpretation30

Data collection method30

Data Analysis and Interpretation31

Sampling Technique, Selection and Size31

Sampling Technique31

Selection and Size32

Questionnaires32

Verification, Validity, Reliability and limitation of research32

Validity or Credibility33

Reliability33

Generalizability33

Objectivity33

Limitations of Research34

Procedure34

CHAPTER 04: DATA ANALYSIS36

Demographics36

Attribute of the product36

Awareness of Soyabean Oil advantages37

UK & Indian consumer's personal values and the selection of Soyabean Oil37

Products purchased38

CHAPTER 05: CONCLUSION39

APPENDIX A: PROPOSED QUESTIONNAIRE FOR CUSTOMERS47

CHAPTER 01: INTRODUCTION

Soy production entails a series of economic, ecological and social impacts, the benefits and burden of which are unevenly distributed to society. On the one hand, soymeal and oil are basic commodities that generate income to farmers, processing industries, and support services, providing some employment and valuable foreign exchange earnings.

On the other hand, soy production often carries high external costs due to associated forest clearing, atmospheric, terrestrial and water pollution and disregard for workers', local community and indigenous rights. Soy production is usually capital-intensive and large-scale; soy is not a smallholder subsistence crop. Soya industry and government actors foresee a growth of the soybean production area to 100 million hectares (Ackers, 1998, 1593).

Aside from the questionable capacity of the market to absorb the produced 250 to 300 million tons of soybeans, with resulting downward pressure on prices, this would require vast areas of native tropical vegetation to be cleared. Conversion of high conservation value forests and other critical habitats for soy cultivation is unacceptable as these habitats and associated biological diversity would be lost ...