[Impact of tobacco and it's product on Indian FMCG market]

by

ACKNOWLEDGEMENT

I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible.

DECLARATION

I [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.

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ABSTRACT

In this study we try to explore the concept of Indian tobacco market in a holistic context. The main focus of the research is on economy of tobacco and its relation with Indian FMCG market. The research also analyzes many aspects of the tobacco consumption and tries to gauge its effect on the FMCG market of India. Finally the research describes various factors which are increase in the consumption of tobacco in India and tries to describe the overall effect of Impact of tobacco and it's product on Indian FMCG market.

Table of Contents

ACKNOWLEDGEMENT2

DECLARATION3

ABSTRACT4

CHAPTER 1: INTRODUCTION7

Background of the study7

Aim of the research8

Significance of the study8

Research Objectives8

Research Questions9

Ethical Considerations9

CHAPTER 2: LITERATURE REVIEW11

Use of tobacco in India11

Tobacco Industry of India13

FMCG market in India17

Market Trends of FMCG in India18

Reaching Consumers19

Strategies of FMCGs in India21

Global Markets for Indian FMCG Brands22

Key concerns and future prospects23

CHAPTER 3: METHODOLOGY24

Rationale for a Qualitative Study25

Search Technique26

Research Design26

Search terms - key terms27

Literature Search27

Inclusion and exclusion criteria29

Reliability/Dependability29

Informed Consent31

Confidentiality32

Validity32

Credibility35

Ethical Considerations35

Search rationale37

Critical Appraisal tool37

Appraisal limitations37

CHAPTER 4: DISCUSSION AND ANALYSIS38

Impact of tobacco on Indian FMCG market41

CHAPTER 5: CONCLUSION45

REFERENCES48

CHAPTER 1: INTRODUCTION

Background of the study

The Fast Moving Consumer Goods (FMCG) market of India has shown an immense amount of growth in terms of economic progress since the past few years. It is only possible because the market of India is so huge that more and more new companies are entering the market in order to cater such a huge market. Any product launched in the market, makes its own place by catering a certain lot of the total population of India. Be it cosmetics, eatables, technical or any other products, the market has a huge demand for all these products. Smoking is one of the biggest problems amongst all the problems related to the human health. It is by far been one of the most important issue of this century. Smoking is an entirely preventable event that has been present in the development of society, contributing in significant morbidity and mortality, even at the expense of developments which have public health case issue (Relyea, 2003, pp 24).

India, just like the other parts of the world has been severely affected by the smoke issue. There has even been a huge impact on the FMCG market of India because of tobacco and its related products. But good progress has been made by different government bodies and other NGO's because of which recognition has been given to prevent and secure public health and society. Different actions have been taken to lessen the use of ...