AMERICAN EXPRESS

American Express

American Express

Introduction

American Express Company is a financial group and largest service of the United States. Their activities have become one of the most widespread and diversified. American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. American Express Company (American Express) is a global card payments, network and travel services company offering a range of charge and credit payment card products and travel-related services across the world. The company serves diverse customer groups including individuals, small businesses, middle-market companies, and large corporations through various channel partners including direct mail, on-line, targeted sales force, and direct response advertising. American Express, along with its US banking subsidiaries, offers its products and services in more than 130 countries. The company is headquartered in New York, the US.

On the world market of retail banking products and services with the development of new technologies, are replacing some payment instruments on the other. International payment systems offer new products based on the cards, replace pay checks, there is a replacement tool for calculations on the Internet. At the same time in different regions of the globe, with the development of the market, add up the internal prerequisites for the creation of new products and services. So on payment cards, replacing the one hand, job checks, and on the other - simplifying the system of money transfers, both at the interregional and interstate levels. History of the formation of new tools that are the basis for replacing traditional payment products formed a rather interesting and sometimes unexpected market participant. In Western European countries by the end of last century's checks included in the daily life of every European. No one even could have imagined that soon he will have to leave your chequebook and take a completely different instrument of payment. Check wore a lot of restrictions, including the high cost of operations, including processing of transactional data, a complicated system of working with cheque books, including operations for granting and accounting checks, and most importantly - mandatory identity of the payer.

Increased capacity of the consumer market and the number of payments was the prerequisite for the development of such technology and those tools that would improve the efficiency of transaction processing. Targets for reducing the cost of operations carried out by using a check, as well as to reduce the resources employed in the service voucher operations, formed the basis for the formation of a new product of international payment systems - a payment card.

Market Analysis

American Express (NYSE:AXP) is one of the world's leading providers of premium travel-related services and payment processing system support services globally. The market environment offers both opportunities and threats to the company.

Marketing environment consists of actors and forces outside the organization that affect management's ability to build and maintain relationships with target customers.

Marketing Environment

Marketing environment includes microenvironment and macro-environment. Microenvironment consists of actors close to the company that affect its ability to ...