Corporate Parenting Analysis - American Express

Corporate Parenting Analysis - American Express

American Express Human Capital Management

Human capital management is one of the most essential parts of an organization. An organization cannot survive without an effective human capital management. An American Express Company, which is also known as AMEX is a multinational corporation that is facilitating the world with quality financial services. The head quarter of AMEX is in Manhattan, New York (USA). It was established in 1850 and it is well known for its credit cards and traveller's cheques. 24% credit limit is provided to all the customers who own an American Express Credit Card and it is the highest limit offered on credit cards in America. American Express Company is known for its values that include integrity, quality, trust, customer service and safety. All these values are effectively managed by its Human Capital as it own highly motivated and committed employees.

Strategic worth of AMEX business units'

There are various business units that are working under the umbrella of American Express those are as follows:

International Consumer Card and Small Business Services

This department or business unit is mainly concerned with marketing, servicing and development of American Express consumer business related card products. Its strategic factors are based on facilitating consumers in international transactions and this service is common for new and old consumers. This business unit has formed an effective relationship with retailers, travel providers and financial institutions with its quality co-branding marketing techniques.

Customer Services International

The strategic qualities of this business department are related to delivering the customers quality services that is helping them in maintaining long term relationships. Through this business unit AMEX has been able to form quality relationship with corporate card members and merchants that are existing outside the United States of America. This business unit is performing all these activities from 23 locations around the world. These customer service points are involved in issuing cards, print letters, process applications, plan and maintain risk related policies and procedures and resolves disputes.Global Business Travel

This business unit is involved in supporting the customers in making them realize the highest possible value for their investment in travel with maximum cost savings, greater spending control and outstanding customer services. It is the largest offline and online travel managing business unit of American Express that is involved in booking travel transactions more than any other travel agency. This is due to ...