An Analysis of Marketing Strategies and Marketing Efforts of Vodafone in Birmingham

By

PREFACE

A mandatory report which is the requirement to complete M.Sc Marketing .This report doesn't only helpful to complete the M.Sc but provides a strong kick towards creative approach and analysis. Being the past knowledge of a multinational organization, the researcher can write this report as well but on the recommendation and excellent guidance of my respected research Professor, this research report which enhance not only information but as well as the writing skill. This report includes enough information of a leading telecom company which has been leader since the arrival of telecom services in UK. Report starts from the Vision of company and list of key Management personalities whose strategies made possible Vodafone to maintain its leadership.

Companies always can survive if and only if they understand the need of its customers and according to that need products and services are developed and it is very necessary to store a strong perception about new products and services and it is only possible by the help of strong marketing strategies. Though it is very difficult to know the strategies of any company because, companies keep their key strategies very confidential. This report includes basic information about products and services of Vodafone and their penetration in the very perfect competition. Researchers cannot access to key steps taken by the strategists of leading companies but at some how they can access to near so It was decided to know about the Vodafone marketing efforts by compiling different views and ideas of intellectual and common people. Some steps were taken by Vodafone and some steps they should take as my recommendations.

ACKNOWLEDGEMENT

This report has been completed to interface many people and it would be injustice they are not included in the list of acknowledgement .This report has been completed in intellectual under the supervision of respected supervisor.All teachers of ….especially Business management department, their love, care and pet guidance paved all the difficulties which has been felt in corporate sector. Many regards to all those who attempted questionnaire specially employees of O2, lacy, Lebara and students of Birmingham university.

Naveed Akhtar



DEDICATION

This report has been dedicated to organization Vodafone which made it possible for me to learn more. Besides it was difficult for me to attain three credit hours daily but thanks to Vodafone network which remained stable in entire one year's tenure which has been spent in Birmingham. Thanks to Vodafone to launch its services in new area of this part of the world and consequently had to come in UK and got other opportunities like further education, serve my parents, relatives, friends and all the people of the area.

TABLE OF CONTENTS

ACKNOWLEDGEMENTiii

DEDICATIONiv

ABSTRACTix

CHAPTER 1: INTRODUCTION1

1.1 Background of Study1

1.2 Research Aims and Objectives1

1.2.1 Aims1

1.2.2 Objectives2

1.3 Research Questions2

1.4 Purpose of the Study3

1.5 Scope of Study3

1.6 Significance of the Study4

1.7 Problem Statement4

1.8 Ethical Considerations4

CHAPTER 2: CRITICAL LITERATURE REVIEW5

2.1 Introduction5

2.2 Background of the Study5

2.3 Importance of Marketing Strategies & Marketing Efforts6

2.4 Theory of ...