AN INVESTIGATION INTO CONSUMER ATTITUDES TOWARDS

An Investigation into Consumer Attitudes towards Locally Sourced Dairy Products



An Investigation into Consumer Attitudes towards Locally Sourced Dairy Products

Introduction

Foods made utilising innovative technologies can have specific benefits, for demonstration, for the buyer, through supplemented wellbeing benefits; for the natural environment, through minimising interbreeding of farmed and untamed animals and for the manufacturer, through output efficiencies. However, no one of these advantages will be appreciated except the goods are eagerly spent by the general public.

Increasing consciousness

While the one-by-one grade of engagement in nourishment assortment varies (Bell and Marshall, 2003), usually buyers are evolving more attentive of their nourishment assortment and more requiring (Linnemann et al., 1999).

Risk perception

There is expanding clues that there are deep dissimilarities between lay and “expert” insights of risk (Hansen et al., 2003). Lay risk insight is distinuished by complexity, individual worth schemes and matters of trust. Additionally data about dangers has been discovered to have a larger leverage over buyer insights than data on advantages and as such the insight of dangers of nourishment technologies tends to outweigh the insight of any promise advantages (Belton, 2001; Bredahl et al., 1998; Grunert, 2002; Grunert et al., 2000). Packaging is a technique of using the most appropriate containers and components to protect, carry, identify and merchandise any product. It constitutes an important link between the manufacturer and ultimate consumer for the safe delivery of the product through different stages of production, storage, transport, distribution and marketing.

Though great efforts have been made in producing high grade processed milks or manufactured dairy products, unless they are delivered in a fresh, sound and suitable form to the consumer, they are likely to be rejected, thus causing enormous wastage. The loss can be offset to a great extent by adequate protective packaging to withstand the hazards of climatic changes, transportation, handling etc.

Because of rapid growth in the economy and consequent improvement in the living standards of the common people, packaging has become important in the distribution process. In today's busy world, many consumers do not have the time to make it to the market. Internet is used to purchase groceries.

 

Effect of data and production context

It is not inevitably the expertise per se that is influential in people's insights of new processes. Attitudes have been discovered to change as asserted by components leveraged by the study conceive, encompassing the kind of data received; if attributed to a exact merchandise or as a general technology; and if offered with a genuine or hypothetical product.

 

Culture

Research in the locality of nourishment expertise has proposes there emerge to be powerful heritage leverages on insights of technologies (daCosta et al., 2000; Bredahl, 1999; Grunert et al., 2001). Some of the technologies encompassed in the present study have been revised before, with outcomes changing counting on the expertise, political and heritage dissimilarities (Morris and Adley, 2000) accordingly it is significant that technologies (and affiliated foods) are considered in a exact heritage ...