APPLE

Apple

Abstract

In this paper, there is a discussion about the strategic challenges faced by Apple. The key issues companies are facing due to the presence of rivals. The paper also presents the success made by Apple in recent years. There are also recommendations which will be beneficial for Apple to lead the market.

Contents

Introduction4

Discussion4

Key strategic Challenges4

Dimension of success6

Recommendations7

Conclusion8

References9

APPLE

Introduction

Apple computers are well known today in each part of the world for bringing new technologies and inventions. Technology is getting advanced each day. Every day in our life brings new concepts of technology. There is no house and organization in our society, which is without computer. Information technology is playing tremendous role in valuing our lives and societies. The report of year 2007 of Apple computer described that the company is dedicated to bring new technologies by bringing the best possible computing, hardware, software, portable digital music, and mobile communications to the students, adults, businessman, females in homes and other individuals in societies.

Discussion

Apple computers are dedication in protection of environment, health and safety of all employees who are operating around the globe. By performing operations and introducing technologies apple computers are dedicated, to serve future generations. Apple computer is trying to show further and continuous improvement in technology. Steve Jobs had claimed in his life that he wanted to invent a Mac which would be a digital lifestyle of consumer.

Key strategic Challenges

There are various challenges, which apple computer is facing today. Entering into the communication world and introducing a number of technologies has put apple computers into a number of competitive challenges. There are a number of hurdles which the company has to face and find solutions of these problems. These problems may due to the competitors, rivals who introduce reasonable costs technologies, and potential substitute products which give challenged to apply computers. Apple has to maintain the reputation, business management and the key role in a competitive market. The competitors have also varieties of strategies which challenge Apple for launching each new product. There are always rapid changes in the industry of technology and entertainment. Apple has to sustain the reputation by launching new products after each short interval. Stakeholder's demands are also the key issue to manage by Apple with the growth of company's reputation. Fulfillment of expectations of customers, managers, partners, share holders, investors and suppliers put enormous stress on the management team of Apple. Because of these problems Apple is sometimes at risks if there is no proper management plan. The continuous success of Apple is due to control on these strategic challenges and overcome on these risks. There are known rivals of Apple such as HP which is one of the biggest rivals. When Apple introduced ipad, this product becomes popular within a week. After the introduction, of ipad HP introduced touchpad with lower cost than ipad. Apple has to make the reputation in the market that is why Apply directly launched the ipad-2. I-pad 2 was modified than previous ipad with additional features, and slimmer in a new ...