[Apple Inc. Integrated Case Analysis]

by

ACKNOWLEDGEMENT

I am grateful to my supervisor, family, and friends who supported and guided me throughout this study (Fields, 2006,, 75).

DECLARATION

I declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University (Fields, 2006,, 75).

Signed __________________ Date _________________

ABSTRACT

The study aims to analyse the case analysis of Apple with respect to the change management and strategic decision making that Apple adopted. The case suggests that Apple shifted from being the personal computer focused company to the digital hub. The case is analysed by the qualitative, method facilitated by the secondary research. The aim is to examine the comprehensive strategies of Apple and the pros and cons of such actions (Fields, 2006,, 75).

Summary

Apple Computers was founded in 1976, and since then the company is considered one of the groundbreakers of the technological, innovation industry. The study aims to analyse the case analysis of Apple with respect to the change management and strategic decision making that Apple adopted. The case suggests that Apple shifted from being the personal computer focused company to the digital hub. The study aims to analyse the case analysis of Apple with respect to the change management and strategic decision making that Apple adopted. One problem was the small percentage of Apple's share of the business market, which was only 1% because of the high price of Apple's products. The high price of Apple's products caused the sales to decline, which accordingly slowed the company's growth. The case suggests that Apple shifted from being the personal computer focused company to the digital hub. For small and large enterprises, Apple believes IT simplification will help the company to grow in the business segment. Apple has become the name of innovation; the key success for Apple is its innovation. Every time Apple produced a product, it contains some new technology. This proactive approach has helped Apple to run smoothly towards a digital hub of which a large population is a part. However, as the smart phone market continues to penetrate the overall mobile subscriber base, we estimate that the iPhone will experience modest growth in net sales. Continuous innovation has made the company one of the most successful companies in the world. However, for persistent growth Apple needs to be smart to fight aggressive competition in the technology industry by focusing its direction towards innovation as always (Fortune, 2010,, 87).

Table of Contents

ACKNOWLEDGEMENT1

DECLARATION2

ABSTRACT3

APPLE INC. INTEGRATED CASE ANALYSIS40

CHAPTER 2: CASE BRIEF40

Introduction40

Background of the Study40

Areas of Concentration42

SWOT Analysis42

Strengths42

Weakness43

Opportunities43

Threats43

CHAPTER 3: PROBLEM STATEMENT AND PLAN OF ANALYSIS44

Techniques and Models to Be Applied45

International Business45

Analysis of External Environment46

International Marketing Management47

Information Management48

Strategic Management48

Strategic Marketing Management48

Product Development49

Diversification49

Competitive Strategies50

Differentiation50

Integrated marketing organization50

Ethical Issues51

CHAPTER 4: ANALYSIS AND FINDINGS52

Findings of the Analysis53

Application of Analytical Techniques58

The Business Models59

SWOT Analysis59

PESTLE Analysis60

The Marketing Mix Model61

Alternative Scenarios62

Resources Availability and Constraints63

CHAPTER 5: RECOMMENDATIONS65

Marketing Strategy66

Success Factors67

Customer Philosophy67

Operational Efficiency67

CONCLUSION68

[APPLE INC. INTEGRATED CASE ANALYSIS]

ACKNOWLEDGEMENT

I AM GRATEFUL TO MY SUPERVISOR, FAMILY, ...