APPLIED CONCEPT PAPER UNIT B: CHAPTERS 7 & 8

Applied Concept Paper Unit B: Chapters 7 & 8

Contents

Abstract5

Concepts8

Analysis10

Association of Concepts Discussed in Chapter 7 & 8 to Apple's Corporate and Functional Strategies11

Gregory Unruh's Article- Apple and the "Little Dutch Boy" Strategy (2012)11

Relationship between the Concepts in the Book and Unruh's Article on Apple Corporation11

Corporate Strategy12

Directional Strategy12

Turnaround Strategy13

Marketing Strategy13

Diversification Strategies13

Growth Strategy14

Conclusion15

Works Cited17

Applied Concept Paper Unit B: Chapters 7 & 8

Executive Summary

This paper would highlight the importance of business and corporate strategy. It would also discuss the relevant issues with which businesses grow and achieve desired outcomes. Main focus of this paper is to highlight all those essential elements that can actually enhance the effectiveness of a business and to demonstrate various ways that can actually help in enhancing the business opportunities. My aim is thus to identify every single element that has some effects on a business and to demonstrate various essential methodologies that can enhance the potential of those businesses which are especially in their maturity stage. How growth is possible and what ways should be adopted in order to make a business stable enough are another main areas that will be further discussed in this paper. Along with this strategies which are dangerous for any business are also discussed in order to let the business people know about them so that potential outcomes can be generated in a best possible manner.

On the other hand, concepts of outsourcing are also highlighted in this paper along with corporate, business and functional strategies in order to make a business effective enough that can actually generate best possible outcomes in a suitable manner. Aim of this paper is thus to demonstrate every single method or way that can enhance the potential of a business and can make it suitable enough to generate best possible outcomes. Furthermore below mentioned areas are broadly covered in this paper:

Business strategies

Relationship of growth and stability of a business

Outsourcing

Dangerous strategies

Corporate, business and functional strategies

The above mentioned topics are thoroughly discussed in the paper and would eventually help in inducing a thorough understanding of the principles discussed in the book.

Abstract

Transaction Cost Economics Analyzes Vertical Growth Strategy

This article discuss the importance of vertical growth strategy and highlights issues that why companies prefer vertical growth strategy for purchase of goods and services rather going for individual goods and services from individual suppliers. In this perspective transaction cost economics is the important element that can briefly describes that why most of the companies prefer vertical growth strategy to adopt in order to buy goods and services from chain suppliers rather than from individual suppliers. In terms of economics, transaction cost economics is one of the best possible manners with the help of which companies or businesses can actually generate potential outcomes in an efficient manner and can have best possible methods as well. Hiring chain suppliers for long term basis is one of the best possible methods to deal with the issue. It also guarantees ...