Applied Research Methods

Read Complete Research Material

Applied Research Methods

Applied Research Methods

Applied Research Methods

In order to make significant conclusions, we shall be discussing the accountability of research that have undertaken towards identifying the feasibility of a multinational manufacturing corporation towards establishing a plant in a in a country in which it has not operated before. Research approach which we are going to use here would be Quantitative research and Qualitative research. Data would be taken from primary as well as secondary resources. Deductive research approach would be used, where the general data would move towards the specific data.

Problem Statement

In order to setup a new plant in a country in which a company has not operated before, a company has to make functional amendments within the organization to better improve its efficiency and expand its entire business accordingly, organizations generally make way to look out for primary research tools and utensils in order to better comprehend and adopt the best alternative, which fulfills the ROI concept. Generally, ROI is identified and marked as a financial ratio, which stands for 'Return on Investment'; however, in this context, ROI are three different characteristics, which help us identify and acquaint the relevancy, operations and the overall impact that a particular tangible or intangible commodity shall have on the overall running of the organization.

Research Aims and Objectives

The main research aims and objective shall be:

Analyzing marketing performance to assist in determining whether customer expectations in terms of service are being met and whether the quality and the aesthetic appeal of the products is realistic; and

Making comparisons on whether the perceived performance and service quality are comparable with customer expectations and with those offered by other companies. This will go a long way in formulating strategies that can assist in the development of products which meets customer expectations.

The market demand of the product produced in the market;

To analyzing the overall financial portfolio of the company;

Understanding the average consumption of the product being produced keeping in view of a certain time period;

Make comprehension regarding all probabilities that may cause hurdles or hindrances in the process of understanding the processes involved accordingly;

Grabbing more relevant accounts of data and substantial information on current and potential customer clientele as to how many and under what circumstances shall those customers choose to buy those options accordingly;


When considering the understanding of the research, two broad options are available in order to better understand the market for current existing organizations and potential organizations willing to enter the market. These alternatives are primary research and secondary research. Although secondary research (also called ethnographic research) would help us to get descriptive data in a normal setting, with respect to opening up a plant, primary research can greatly gave an insight regarding the costs and benefits involved, through which we can achieve the depths of either accepting or rejecting the overall proposition undertaken. It would give the answers of all basic questions we would be requiring for new business plant. This approach would help to cover many variables such as how the things are, ...
Related Ads