Arab Blackberry: Adapting to the Language of the Market

Introduction

Blackberry is an Electronic device known as mobile or smart phone used for various different purposes. This device was designed and developed on 1999. Blackberry is on the fifth position after Nokia, LG, Apple, and Samsung. First device of Blackberry was introduced in 1999, number of that first device was 850 which were used as two way paper in Munich Germany. There are 91 counties internationally using BIS or internet services of Blackberry. ICQ, Google Talk, Yahoo Massenger, Myspace, Facebook, Windows Live messenger, instant messaging clients are some of the internet services provided by Blackberry (Sweeny, 14).

Competition

Blackberry's primary competitors are smart phones running IOS, WeBOs, Windows Phone 7, and Android.

Government regulation

There are some countries that are considering Blackberry as a threat and have expressed reservation about some of blackberry's function. United States of Arab Emirates is among those countries, UAE considers Blackberry as a security threat. There was an official announcement on 1st august by UAE's telecommunication regulatory Authority (TRA) that there would be suspension of Blackberry web browsing service, Blackberry Email, and Blackberry messenger in the country from October 11, 2010. Finally on 8th October, 2010 UAE's telecommunication regulatory Authority (TRA) officially announced that internet service of blackberry such as BB web browsing, BBEmail, and Blackberry Services will continue to work as before. Some other countries that have threatened to ban BlackBerry's use of Messenger are Saudi Aravia, India, Alegeria, Indonesia, and Pakistan (Cunningham, 259).

Question 1

The decision making process usually takes a customer specific stage, three such stages occur prior to a decision, and the fourth comes after a decision is made. These stages are usually visible even in the exercise of ordinary transactions. The decision process begins with the purchase of customer awareness of the needs. The need may arise under the influence of internal or external stimuli. By studying the behavior of the consumer at this stage, the marketer must identify its problems and needs and to understand what factors caused their appearance.

A push mail device is considered a need for people specially business people who believe it is going to create competitive advantage for their businesses. The “push” description of the technology refers to an 'always connected' capability, where emails and Personal Information Manager (PIM) information, such as scheduling and calendar details, are 'pushed' out from an organization's server to users' mobile devices. This means that users have the capacity to be notified of incoming emails and appointments as they are received. There is no need to log in and 'pull' this information into the device (Levinson, 15). The user has the option to set up the device to receive and send information at selected intervals. First they need a powerful network; efficient devices which have a long lasting battery, email accounts, the ability to type and of course how to use this device.

The buyers' possible reasons before they arrive at a particular decision of purchasing a typical e-mail device, First the device like push e-mail within their interest, ...