Article Review

Article Review

Introduction

The article “The Ethics of Celebrity-Athlete Endorsement” focuses on the popularity of celebrity athlete, which is the foundation for commercial endorsement, and most interestingly it is increasing as a part of marketing ecosystem. The article argument about the actions of product endorsers, they are the one that can influence the attitudes of brand and forecast the sales, and have a major impact on societal implications of the firm. In this essay, I will be reviewing the article on the perspectives of ethics as many awful behaviors by celebrity athletes raise the important issues related to ethical behavior.

Discussion

Celebrities are commonly ...