ASSERTIVENESS

Assertiveness

Assertiveness

Introduction

The only thing that is constant in today's world where we live is change. In this rapidly changing world, everyone is in the race and wants to go ahead. Moreover, rapidly advanced and modern technology further increases this cut throat competition. People are getting education and are indulging into entrepreneur activities to win this race. People know that in addition to education and resources there are other factors also that contribute to the success of an individual. These factors may include various skills, competencies, personal traits and characteristics. The aim and objective of this essay is to discuss one of these characteristics. The characteristic that this paper aims to talk about is assertiveness. The following part of the paper discusses the various shades of this characteristic in context of the significance of this characteristic in the field of business and career of an individual.

Assertiveness

The word assertive, assertiveness, assertion came from the Latin and means affirmation of the certainty of a thing, hence we can deduce that an assertive person is one who says with certainty without any proof. Assertiveness is a way of life, which becomes a habit and profound in the personality of an individual. Assertiveness creates positive impact on any business management. Assertiveness is a quality that urges you to always stay informed. Assertiveness can be considered as a strategy that undoubtedly promote your position in the market and only depends on you. Assertiveness is defined as the ability to express our desires in a friendly, frank, open, direct and appropriately way to say what we want without harming others. It can also embrace the idea of negotiating with others. After this brief definition, now we will see some positive consequences that our business can have as a result of the assertive attitude (Kate, 2000).

Impact of Assertive Attitude on Business

First and foremost the greater impact that the attitude of the assertiveness can cause on the progress of the business is that it can improve our reach of customers. Having an assertive attitude allows us to reach our prospects or clients in a direct and straightforward way. It also allows us to communicate more effectively and efficiently (Terry, 2008).

The second advantage that one can have on the business by having the quality of assertiveness is that it allows people to be perceived as friendly and people would open and would express their needs and demands which can be extremely ...