Assignment # 2

Assignment # 2

Name of the Writer

Name of the institution

Assignment # 2

Types of Market Research

Arimount has a clear goal to be as interactive as possible with consumers to develop a superior consumer insight is elementary to sustained future success of Arimount. To have consumer insight, market research is fundamental and refers to a process by which Arimount identify about desires, wants and needs of consumers. Market research also facilitates the company in developing innovative and new product, as well as to meet consumer requirements.

Market research engages the systematic data collection, documentation and analysis about the market, competitors and customers. This creates a link between marketers and consumers by providing vital information to answer market challenges and to make effective marketing decisions.

Marketing research starts with consumer product needs and views in order to inform Arimount regarding consumer desires and needs, market trends, and consumer wants. In addition, provide consumers a chance to interact with the company and talk about their views.

New product development must derive from consumer insights to get information regarding consumers' beliefs, attitudes and behaviors. Market research opens doors of opportunity for Arimount. US market comprises of diverse people with diverse culture, and for opyimize product development market research is essential.

In the category of deodorants, Arimount use sources of secondary research to identify views and needs of consumers for deodorants. The prior researches conducted by local country market researchers will be studied, such as a study of consumer usage and attitude or an external study by Fragrance houses. These secondary sources help Arimount in understanding market insight, and the importance of fragrance and scent to mood and well-being of people (Harrison & Reilly, 2011).

However, secondary researches will lack in providing current knowledge regarding consumer that demands for primary research. Thus, qualitative primary research will be conducted to facilitate ...