BATTERSEA POWER STATION

Battersea Power Station

Battersea Power Station

Introduction

Battersea Power Station is one of largest brick building in Europe. Battersea Power Station is going to be a new and big entertainment place for children as well as young people where they can come and enjoy their lives with a new life style (Battersea Power Station). Battersea Power Station transcends a typical theme restaurants by putting real heart into customer service and the quality of their food, so that its unique presentation and references to times past are just part of the picture. Inside the building of Battersea Power Station, children can enjoy more than any other place in the UK society.

Purpose

Battersea Power Station seeks to create a comfortable (Booth, 2008), fun environment that brings the younger generation back to the simplicity of the '20s and '30s, while letting them share it with their parents or life partners. The marketing exists to create and strengthen bonds across generations, with the tradition of British diner fare and culture as a touchstone.

Picture

A new customer is often referred to Battersea Power Station by an existing customer and visits the website to check it out. There he finds images of the type of frestaurant he thinks his family would enjoy. He visits with his wife, and they are is excited by the ambiance, attention to the details of the era and the quality of the food. This inspires them to invite their children and grandchildren to the restaurant the next time they are in town.

Throughout these visits, the customers will be treated carefully and respectfully by servers and staff, who always have smiles on their faces and stop at nothing to make sure the customers are happy. This includes the cleanliness of the restaurant, the authenticity of their uniforms, and their behavior with customers. Battersea Power Station is not just a food establishment - it is a nostalgic experience intended to transport diners to a different time through all aspects of its presentation. Our core message is "Your Way-Back-When Diner."

Differentiators

Battersea Power Station goes beyond the packaging of most British-cuisine diners to offer a unique presentation of their options. While the food offered on the menu will be, at its core, the same as other diners (hamburgers, sandwiches, french fries, milkshakes, ice cream, etc.), all aspects of the restaurant, from the menu to the tables, to the bathrooms and decor, will use nostalgic names and images from the 1990s and 2000s. Every menu item will be uniquely named with a colorful and appropriate logo and image on the menu. Each meal will be served with napkins featuring trivia questions about the period. The restaurant theme will extend to specific theme nights and events with trivia games, door prizes, and performances.

Architecture

In recent years, IKEA and Battersea Power Station has made a plan to start a new business in UK. IKEA has been very successful because of the time they spend understanding their customers. Thus taking an advantage of this, Battersea Power Station has finally decided to get help from ...