BOMBAY BRASSIERE RESTAURANT MARKETING PLAN

Bombay Brassiere Restaurant Marketing Plan



Bombay Brassiere Restaurant Marketing Plan

Introduction

The Bombay Brassiere restaurant will be the premier, high-energy, themed restaurant in the East-side of London. It will be a personally belongs to restaurant. Sales for the first year of dealing are anticipated to be bash 297,000 and Gross Margin is anticipated to be bash 215,000The Medium-Term sales are anticipated to be bash 347,000, Gross Margin bash 235,000, Overall Net Profit bash 112,000. The Long-Term sales are anticipated to be bash 380,000, Gross Margin bash 250,000, and Overall Net Profit bash 120,000. Our aim is to stay one step before the affray through a high benchmark service provision. Our clients will tolerate more joy and amusement throughout their leisure time. We will supply more video and electrical devices expertise per rectangle footage than any individual additional in the region. We will integrate a exclusive and productive themed list and air which will conceive a sense of 'belonging' for local persons and visitors alike. Our business motto is 'It's what we manage best that makes us what we are'.

 

Key Objectives

Capitalise on very good position opportunity.

To launch new venue with a highly announced impressive unfastening happening

Manage our interior investments and money flow to endow up capital growth

To pass bash 350,000 in yearly sales by the third year of design implementation

To sustain a nourishment cost underneath 25% of nourishment revenue.

To sustain a total beverage cost underneath 15% of beverage revenue

Strict command on all charges, at all times, without exception

Provide outstanding service that departs an impression

Consistent amusement air and merchandise quality

Strategy & Plans

Emphasize an amusing know-how - By guaranteeing that all visitors relish themselves, we will be protecting market share through replicate business

Emphasize outstanding service - We should verify to clients that an outstanding service is still accessible and should be anticipated from our restaurant. We require to differentiate from other service venues.

Focus on market goals - Our trading and topics of mass apply and melodies founded amusement will appeal out goal market segments.

In alignment to location focus on amusement our methods are to provide work interactive amusement, unchanging sensory apply, and exclusive happening viewing. Our exact program for interactive amusement and unchanging sensory apply are common challenges, sport, melodies and karaoke all hosted by an in-house DJ. Our second scheme is to focus on outstanding service, our major methods are bi-monthly service teaching, worker acknowledgement, and higher service worker to clientele ratios. Our exact programs for teaching will encompass worker for life teaching for administration and clientele for life teaching for employees. Our exact worker acknowledgement programs will encompass worker of the month and service excellence acknowledgement awards (www.infolink.com.au).

Our pledge fulfillment scheme is the most important. The essential methods are ongoing value-based teaching, upkeep, and vigilance to minutia, particularly after attractiveness has been established. Through empowering workers to explain difficulties without producing clients delay for administration discussion we conceive a win-win position for the clientele and the restaurant. Continuous and never-ending enhancement through normal teaching is needed to ...