RESTAURANT MARKETING PLAN

Restaurant Marketing Plan



Restaurant Marketing Plan

Goals

CEO's Goals:

Reduce move management time to 25% of time, devoting the remainder to trading main heading and strategy

Devote at least two hours per day to trading activities

marketing Goals:

Achieve income of $1.8 million per year in year three

Oballpoint a second bistro in 2013

Strategic Goals:

Become the top family bistro in Whoville by end of year three

Tactical Goals:

Implement Neon Points customer loyalty program

Implement customer feedback system

Implement employees inducement system of monthly bonuses

Create Facebook sheet to extend website

Hold 24 topic nights over the next year

Objectives

Neon Memories Diner hunts for to conceive a snug, joy environment that brings the older lifetime back to the ease of the '50s and '60s, while letting them share it with their young kids and grandchildren. The trading lives to create and reinforce bonds over generations, with the custom of American diner fare and culture as a touchstone.

Business Description

Neon Memories Diner is a location for family togetherness organized round a widespread love of the customary American diner and the simpler times of the '50s and '60s. Neon recollections Diner transcends a usual topic bistro by putting real heart into clientele service and the value of its nourishment, so that its unique production and references to times past are just part of the picture.

Anew clientele is often mentioned to Neon Memories Diner by an existing clientele and visits the website to check it out. There he finds images of the type of restaurant he thinks his family would enjoy. He visits with his wife, and they are is excited by the ambiance, vigilance to the minutia of the era and the quality of the food. This motivates them to ask for their young kids and grandyoung kids to the restaurant the next time they are in town.

Throughout these visits, the customers will be treated mindfully and respectfully by servers and employees, who habitually have grins on their faces and halt at nothing to make certain the customers are happy. This encompasses the cleanliness of the bistro, the authenticity of their uniforms, and their demeanour with customers.

Market Analysis

Neon recollections Diner seeks to assist customers fitting the following characteristics:

45-70 years old

$80,000+ household income

Have developed young kids and, often, grandyoung kids as well

Professional (white collar) occupations

Located in and round Whoville

Believe that the '50s and '60s comprised a easier, more snug time

Believe in the importance of the atomic family and the worth of family outings/entertainment

Seek traditional American cuisine

Are not highly concerned with wellbeing or calories at EVERY serving of food (although may be worried overall)

Hold places of esteem in their communities

Neon Memories Diner is not just a nourishment establishment - it is a nostalgic know-how proposed to transport diners to a different time through all facets of its presentation. Our centre note is "Your Way-Back-When Diner."

Neon Memories Diner proceeds beyond the wrapping of most American-cuisine diners to offer a unique production of their options. While the nourishment suggested on the list will be, at ...