Business Performance Analysis Report on General Motors

Table of Contents

Introduction3

Discussion4

Analysis of vision and mission statement of GM and evaluation of its performance4

Mission Statement5

Vision Statement5

Assessment of GM's strategic goals and their linkage with company's vision and mission7

Analysis of GM's financial performance and its linkage with the strategic goals8

Competitive and marketing analysis of General Motors9

Strength of General Motors10

Opportunities to General Motors10

Application of the appropriate strategy for the maximization of return to share holders11

Merger or acquisition11

Appropriate rewards for the motivation of employees12

Ethical business behaviors12

References13

Business Performance Analysis Report on General Motors

Introduction

In today's fast pace of competition and the increase in globalization, the business organizations and companies have to make careful strategies so as to achieve the success and higher profitability among the competitors. The companies are also required to develop the mission and vision in way that perusing them ultimately achieves the targets and objectives of the company. In order to be successful and to achieve the targeted missions and visions, the companies are required to develop the strategies in a manner that assist the business operations to achieve the targeted goals and missions. The financial performances of the companies clearly reveal that how much the company is efficient in its business and how well it is satisfying the customers' needs and requirements. The business strategies and the efficiency of the business operations have the direct and significant impact upon the overall business performance as well as upon the financial stability of the company. If the companies perform well among the competitors it provides the competitive advantage to the companies and also increases the growth and development of the companies.

The company that is selected for the analysis of its business and financial performance is the “General Motors” company. The General Motors is the automobile manufacturing company that is operating since 1908. It is a US based company and one of the best and the largest automobile manufacturing companies. The head quarter of the company is located in Detroit. In the year 2011, the company General Motors was considered as the world's largest automaker because the company had the highest sales volume all around the world. General Motors mainly produces the cars and trucks. The company is operating its manufacturing activities in multiple countries. The company has spread its business and manufacturing operations across the globe. The General Motors has segmented its business operations into four regions. These are included in South America, North America, Europe, and International Operations. The business operations as well as the marketing, production and sales operations are organized separately in each of these regions. The General Motors is having multiple brands that it is selling around the world.

Looking at the current situation where there number of competitors in the market, the General Motors has developed and implemented the competitive strategies and has set up skilled and efficient management teams. This report aims at analyzing the business performance of the General Motors as well its financial performance that will give the clear position of the company in today's fast pace of ...