CISCO in China

Table of Contents

Part One: Introduction3

Company Overview3

Description of the Need to be Addressed9

Recognition of the Need to be Addressed10

Relevance of the Need to be Addressed10

Part Two: Recent Related Literature11

The need of Cisco's services and products11

Recent Highlights20

Trends21

Competitive Landscape24

Recent Updates25

Part Three: Alternative Actions Considered26

Alternative One: Make No Changes26

Alternative Two: Promoting local prosperity27

Alternative Three: Indigenous innovation, research and development to connected world28

Part Four: Alternative Action Selected29

Part Five: Plan To Accomplish Project32

Goal One: Creating very strong Supply chain management so that delays can be minimized by September 1, 2012.32

Goal Two: Diversified product portfolio by October 15, 2012.33

Goal Three: Create opportunities for Strategic Alliances by October 15, 2012.35

Goal Four: CSR activities to increase brand image by October 31, 2012.36

Goal Five: Maintain financial sustainability by November 20, 2012.38

Part Six: Expected Outcomes39

Part Seven: Conclusion40

References41

CISCO in China

Part One: Introduction

Company Overview

Cisco Systems, Inc. is an American multinational company that develops and sells network equipment. It aims to provide a full range of network equipment, and thus provide the client to purchase everything necessary network equipment exclusively from Cisco Systems. It is one of the largest companies in the world specializing in the field of high technology. Initially engaged only corporate routers, Cisco call itself "the world leader in networking technologies for the Internet". Cisco Systems has created a multi-level complex system certification engineers in computer networks. Due to the fact that the exams test knowledge of this system not only products Cisco, but also knowledge of networking technologies and protocols, many organizations, even working for the network equipment of other companies recognize the value of professional certifications Cisco. In particular, the expert level certification (CCIE) is one of the most well known and respected in the computer industry. The company's headquarters is located in San Jose, State of California. At the head of the company for a long time there is a president and CEO John Chambers.

History

The couple Leonard Bosak (Leonard Bosack) and Sandra Lerner (Sandra Lerner) based company Cisco Systems in 1984. They worked as computer maintenance staff at Stanford University. Leonard Bosak adapted many programs router protocols, written by William Iger (William Yeager), another employee, who began working for several years before joining Bosak of the University of Pennsylvania where he received a bachelor. Using acquisitions, internal development and partnerships with other companies entered the market of Cisco IP-telephony with their IP-phones, call managers and gateways to the public switched telephone network. Previously, Cisco entered the market ATM -equipment with the acquisition in 1996 of the company StrataCom Inc.

Cisco was incorporated in 1984. The company grew as a result of demand for the Internet and networking products. The company enhanced its offerings following a series of acquisitions over the years. During 1993, Cisco and Cascade Communications agreed to jointly develop a multiservice WAN solution for the telecommunications marketplace based on combined technology. This move was responsible for producing the industry's first unified platform. It also resulted in improving sales of Cisco products as Cascade began using them for its operations. During the mid 1990s, the company became firmly established and was looking to expand its technology base. It acquired Grand Junction Networks and Startacom in 1996. This provided Cisco with ethernet products and ...