COMMERCIALIZATION OF SPORT

Commercialization of sport in United States



Commercialization of sport in United States

Introduction

Commercialization of sports is not culturally universal, but the product of the unique technical, social and economic circumstances. Sport in the colonial United States, the typically unstructured, spontaneous activity, the participants initiated, coordinated and controlled. Only in the latter part of the 19th century have organized sports to cross the ocean from the UK and come to America.

Statement of the Problem

The ruling class sought to replace them with activities such as soccer, horse riding, and boxing. Creating the conditions for future commercialization, the industry moved to meet the growing desire for organized sports. The most prominent manufacturer of sporting equipment was Albert Spalding. In 1876 he opened.

Spaulding ability to influence the organizers of various professional sports league has allowed him to sell his goods, as well as grab a virtual monopoly on sports goods in the second half of the 19 century. But others quickly followed, and by the early 20th century, began producing its own line of sports equipment. During the first two decades of the 20th century, the growth in sales of sporting goods and services, shining brighter than ever. Commercial spectator sport attracting interest in much of the population.

Theoretical Framework

However, in the 1920's women began to take an interest in either watching sports and participating in sports. Although the commercialization of sports has slowed during the Great Depression and World War II, in the early 1950's, he firmly established himself as a feature of modern Western culture.

Commercialization of sport has evolved over the decades, from 1950 advertising athletes pitching shaving cream on a multimillion-dollar shoe endorsement deal today. Like other aspects of capitalism, where profit to be gained by encouraging the consumer product, sports are not exempt from commercialization. However, even when adjusted for inflation shows, surprisingly lucrative field of sports commercialization has become a major product promotion and corporate profits.

Commercial sponsor's collegiate athletics is one of the most important features of the benefits of college athletic department. Without shoes and uniform deals, many colleges and universities should stop sports, which are an economic liability, those who do not have large incomes gate or television contracts. An example of this could be Division I Football powerhouse that has a number of lucrative deals approved. Football team revenues from the commercialization of sports support women's lacrosse team, volleyball team, and other sports later in popularity. So at least all of college sports commercial association.

During this phase, foremost developments were taking place in sports such as ruling bodies were being set up and sports were being more coordinated with established rules. However it was males who were making these conclusions and this had an effect on women's participation in sport because the sports had the characteristics that men have because it was men who set them up. This backs up the feminist theorists who accept as true that sport is gendered. Nevertheless, women were active in non competitive activities such as fell walking and ...