Communication in Business

Management in Country X - How Does It Vary Across Cultures

Management in Country X - How Does It Vary Across Cultures

Executive Summary

This study focuses on the varying culture across the nations. In this study a small case of fictional European seafood producer has been taken who wants to open its operations in Ukraine market. In order to know the involved risk and opportunities, he hires a consultant and asks him to do a PEST analysis to scan the Ukrainian environment. This study also discuses some of the cultural theories relating to the management in businesses which are operated across the country and the difficulties faced by the companies or organizations in the incorporation and implementation of that culture. The cultural issues are also been identified which would arise in establishing a business in Ukraine economy.

Background

In today's world there is a tendency to increase synergy between people of very different values, beliefs and faiths. More contacts established between representatives of different cultures. At the same time on the basis of cultural differences, misunderstandings and conflicts.

Accordingly, based on generalization and systematization of fundamental cultural component, the categories of value preferences should be designed integral socio-cultural paradigm that potentially determines communicative dialogue of cultures - European and Ukrainian. This will allow the theoretical modeling of communicative acts to achieve adequate response, understanding the causes of incorrect perception, the effects of cultural infiltration of media in the process of cultural interaction.

Analysis of leadership in the context of the changing external environment has characterized three main directions. First, the initial development of which started Trompenaars and Hampden-Turner, concerns the management skills of paradoxes in the set generated by the modern business environment. It seems that these authors have touched the important paradoxes, however, have not exhausted their list. To him as an example one could add a pair of "critical thinking - creative thinking." The second area concerns goal-setting. As noted above, ethics tasking business leaders was in doubt due to the recent corporate scandals.

Hofstede (1991) concluded that there are five countries from his cultural values work. Most past researches in assessing the use of culture, the national values framework was developed. The model also incorporates the development of this widely accepted model to describe the cultural values of entrepreneurs. These five aspects of power distance (the degree of inequality between people in a country), collectivism and individualism (the extent to which people in a country more willing to act as individuals rather than members of the group), femininity and masculinity (degree like competition, the values of self-confidence and overcome difficulties, like tender value of life and quality of care is weak), uncertainty avoidance (the structure in unstructured situations preference), and long / short-term orientation of life (for values such as savings, and the persistence of past and present) in the future.

Hofstede (1996) describes a term habitués as a system of permanent and transferable dispositions (Bourdieu, 1980). In this particular work Hofstede uses the work of Hoppe (1990) relating to Europeans to ...