Competitor Analysis Of Adidas

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Competitor Analysis of Adidas

Market Analysis

Clothing, sportswear, sportswear and accessories retailers' sales proved the most lucrative for the US sportswear market in 2009, with total revenues of $38.03 billion, equivalent to 61.2% of the market's overall value. In comparison, sales of Department Stores generated revenues of $12.5 billion in 2009, equating to 20.1% of the market's aggregate revenues. The performance of the market is forecast to decelerate, with an anticipated CAGR of 2.3% for the five year period 2009-2014, which is expected to drive the market to a value of $69.48 billion by the end of 2014. Comparatively, the European and Asia-Pacific ...
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