Consumer behaviour and decision making on buying Baby Products Online

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TABLE OF CONTENTS

CHAPTER 1: INTRODUCTION1

Background1

Aim of the study1

Description of the topic1

Research questions2

CHAPTER 2: LITERATURE REVIEW3

Consumer buying behaviour3

E-commerce4

How e-commerce change behaviours5

Marketing mix6

CHAPTER 3: METHODOLOGY8

Research design8

Ethical concern8

Informed Consent8

Expected outcome9

Gantt chart9

REFERENCES10

CHAPTER 1: INTRODUCTION

Background

Baby product based internet businesses and online buying trends are growing at a dramatic rate every year. According to the Commerce Net Nielsen newspaper's research internet survey, online shopping has increased over 50% in 2011, with the number of online shoppers expanding to ten million. The increasing number of online shoppers is because more and more people have recognized that they can buy varied goods and services on the Internet and receive numerous associated benefits such as discounts, door-step delivery convenience , time economy and the like (Khalifa 2010, 780-93). Today countless companies are engaged in selling/purchasing on the Internet and a further 23 percent intend to start in the next year. However numerous online vendors still do not have a clear image and comprehension of what their customers look for and the online buying market has become segmented as a result of experimentation. Understanding these questions and others like these will help accelerate the diffusion of online buying into society (Poon & Jevons, 1997). Considering the above facts for online shopping or consumers over the internet we are going to focus on a particular product range so to provide a clear understanding of consumer behaviour for those products i.e. baby products. Baby products are being purchased on routine basis as they are consumed or utilized very often by the babies. The product range involves a wide range of products from diapers to toys of babies of different ages (not greater than 5 years).

Aim of the study

The aim of the study is to understand the consumer behaviour and decision making on online purchase of baby products.

Description of the topic

The topic is about online buying behaviour for baby products. Expressly, the relationship between the number of baby products bought through the Internet during one year and chosen unaligned variables will be investigated. The limitations for the study will pertain to (and will therefore be covered in) the section detailing the findings. This study is expected to lead to a greater understanding of e-buyer behaviour; but will only apply directly to online baby product buying behaviour amongst consumers. Thus, it would be ill-advise to generalize the findings of the study beyond the mentioned established study scope and considered population.

Research questions

Who are the adopters of online purchase of baby products?

What are the different characteristics between adopters and non-adopters of online purchase of baby products?

Do people's demographics, internet usage patterns and non- Internet buying customs influence them to adopt online buying?

What are the foremost barriers that inhibit people from purchasing online; while more and more businesses have taken part in Web Business?

CHAPTER 2: LITERATURE REVIEW

Consumer buying behaviour

Understanding consumer behaviour on the Internet and more specifically its shopping behaviour on a commercial site is a major challenge for retailers on the ...