CORPORATE SOCIAL RESPONSIBILITY

Social Responsibility of Business in a Global Economy

Name of the Writer

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Table of Contents

Introduction4

Fast Food Industry4

Ethical Theories5

Corporate Social Responsibility (CSR)6

Fast Food Industry and CSR7

Corporate Social Responsibility and Issues8

Health and Nutrition Issues8

Chipotle Mexican Grill - United Kingdom9

Moral Case Faced by Chipotle9

Ethical Approach and Theory of Chipotle9

Food with Integrity10

Wellbeing of Animals10

People10

Environment11

Business Case11

Burgerville - USA11

Moral Case Faced by Burgerville12

Ethical Approach and Theory of Burgerville12

Employee-Led Composting and Recycling Program12

Converting Used Oil and Wind Power in to Biodiesel13

Business Case13

KFC Corporation - Africa14

Moral Case Faced by KFC14

Ethical Approach and Theory of KFC15

Environment and Packaging15

Welfare Program for Animal16

Business Case17

Wimpy - South Africa17

Moral Case Faced by Wimpy18

Ethical Approach and Theory of Wimpy18

Corporate Social Responsibility19

Business Case19

McDonalds - India19

Moral Case Faced by McDonalds20

Ethical Approach and Theory of McDonalds20

Nutrition and Well-being21

Sustainable Supply Chain21

Environmental Responsibilities21

Business Case22

Evaluation of CSR Programmes at Chipotle, Burgerville, KFC, Wimpy and McDonalds22

Conclusion23

References24

Social Responsibility of Business in a Global Economy

Introduction

Nowadays, Corporate Social Responsibility (CSR) becomes one of the key priorities of the business owner, due to increased impact on business profitability, success, corporate reputation, customer loyalty and sustainability. CSR mostly affected the fast food industry because it is associated with a number of social issues that have a direct effect on human health, as well as on environment in general run (Mikkelsen, 2005, pp.127-130).

The industry of fast food faces a number of important risks from public criticism regarding issues of corporate social responsibility. The food industry of US demonstrated a significant example. This industry maintains considerable public visibility as it not merely endorses a need of human life, while it also has a significant role in the local economy because it is a multi-trillion dollar industry.

This study is focused on social responsibility of business evaluation in a global economy. For this purpose, the fast food industry is taken under consideration from three different countries, namely United States, United Kingdom, Africa, South Africa and India. The paper compares and evaluates social issues and how fast food chains like Chipotle, Burgerville, KFC, Wimpy and McDonalds act in response, in a different part of the world.

Fast Food Industry

All fast food companies take in responsible actions and thinking in their day to day operations. There are few prominent examples of what are these food chains doing for being socially responsible, such as managing waste, minimizing consumption of energy, using renewable energy forms and recycling. Food is one of the most produced and consumed item while some food items are only included when seasonally probable. Ethical production part is also collaborative effort of suppliers and farmers; thus, the entire community may have a positive impact.

One of the significant social issues is obesity, as medical professionals, national health organizations, and medical research attached obesity to several health issues like heart disease, and type 2 diabetes, as well as determines obesity to be the second prevailing reason of unnecessary death (Ambec & Lanoie, 2008, pp.45-62).

In 2009, the Centre for Disease Control accounted that around twenty-four states has a prevalent obesity rate of more than 20 percent. Increase in the ...