Corporate Social Responsibility

Research Proposal On “CSR: How Does It Create Value For Stakeholders In The Current Economic Condition?”



Research Proposal On “CSR: How Does It Create Value For Stakeholders In The Current Economic Condition?”

Introduction

Corporate social responsibility (CSR), can be defined as an active and voluntary contribution to improving social, economic and environmental conditions of the society by a companies, usually with the aim of improving their competitive position and valuation and their added value. The performance appraisal system across the organization in these areas is known as the triple bottom line. Corporate social responsibility goes beyond compliance with laws and regulations, assuming their respect and strict compliance. In this sense, labor laws and regulations related to environment are the starting point with environmental responsibility (Saether, Kim, et al, 2008, p. 45).

Corporate social responsibility is a form of management that is defined by the company's ethical relationship with the Stakeholders, and the establishment of business goals compatible with sustainable development of society, preserving environmental and cultural resources for future generations, respecting diversity and promoting the reduction of social inequalities (Saether, Kim, et al, 2008, p. 45).

This paper will focus on identifying the ways in which a business through the adaptation of the corporate social responsibility is able to create value for its stake holders in the current economic conditions.

Aims and Objectives

To identify the ways in which organisations are performing their corporate social responsibilities in the current economic conditions.

To identify the ways in which the execution of a corporate social responsibility by an organisation creates value for its stakeholders.

Review of the Literature

Corporate Social Responsibility

According to the European Commission, the Corporate Social Responsibility (CSR) is the voluntary integration of social and environmental concerns of the companies in their business operations and in their relations with stakeholders (stakeholders). For the term Corporate Social Responsibility (CSR), there is no universally accepted definition (Brand Strategy, 2007, p. 47). Especially in the Anglo-American usage, but increasingly also in the German-speaking countries, are in the discussion about the role and responsibilities of business in society and related concepts such as corporate responsibility or corporate citizenship used (Habisch, André, et al, 2005, p. 35). Corporate Citizenship (CC) would thus constitute only a part of corporate social responsibility and called on the company's commitment to the continuous commitment of companies to solve social problems in the local environment of the company. Thus, CC is reduced mainly due to sponsorship, donations and foundations.

In European countries, has in the Green Paper the European Commission definition of CSR-embodied as a common understanding established. According to them, "It is a concept, whereby companies accept it as a basis to integrate voluntary social and environmental concerns in their business operations and in their interaction with their stakeholders" (Habisch, André, et al, 2005, p. 35).

The definition of the European Commission called social and environmental concerns as the two key aspects of CSR. If we extend this to the economic concerns, we get the three dimensions of sustainability. In the modern understanding of CSR is increasingly seen as ...