CURRENT CHANGES IN THE MARKETING ENVIRONMENT OF COCA-COLA

Current Changes in the Marketing Environment of Coca-Cola



Current Changes in the Marketing Environment of Coca-Cola

Current Marketing Strategy Coca-Cola

Coca-Cola Enterprise's prime Marketing Strategy is to boost shareholder worth over the long term. This goal is one that has been apparent in the business for several years. Their lesser goals include holding charges reduced while supplying value goods to their customers, and to boost buyer per capita growth. Coca-Cola main goals are to provide every individual their very well liked drink and to persuade the buyer desires and wants. Its second major objectives are to supply earnings to the shareholders and boost the market share (Bateman, 2003). The Coca-Cola Company is growing with unprecedented speed in beverage market. Coca-Cola offers a broad variety of goods to rendezvous the claims of customers. Coca-Cola sells, circulates, and makes supple drink goods and non-carbonated beverages. The business furthermore circulates Evian and Volvic natural spring embodied waters (Frank, 2000).

Their target markets are mainly mature individuals, primary grocery shoppers, youth, and juvenile adult. This kind of market approach mentions to market segmentation. The Coca-Cola Company when advocating has a prime target market of those who are 13-24, and a lesser market of 10-39. Coca-Cola is well known for their carbonated soft drinks. They have achieved a great deal of success and is now sold in stores, restaurants, vending machines, bars, etc. in more than 200 countries. The major competition that they face is Pepsi and also some small domestic competitors in different countries. The market for carbonated soft drinks has grown a lot and has come a long way. The print ad being analyzed is about the new campaign started by Coca-Cola called 'Coke side of Life'. Coca-Cola has started this campaign after losing its market share to Pepsi by ...