Diets make you Fat; Why Women Sabotage their Diet



ACKNOWLEDGEMENT

I would first like to express my gratitude for my research supervisor, colleagues, and peers and family whose immense and constant support has been a source of continuous guidance and inspiration.

DECLARATION

I [type your full first names & surname here], declare that the following dissertation/thesis and its entire content has been an individual, unaided effort and has not been submitted or published before. Furthermore, it reflects my opinion and take on the topic and is does not represent the opinion of the University.

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Dated:

TABLE OF CONTENTS

ACKNOWLEDGEMENTii

DECLARATIONiii

CHAPTER 01: INTRODUCTION1

Project Introduction1

Rationale1

Personal2

Summary2

CHAPTER 02: LITERATURE REVIEW3

Women learn that Looking Good is a Form of Currency3

Negative Body Image and Low Self Esteem3

Importance of media influences on body dissatisfaction3

Analysis: Does size matter? The impact of model's body size on women's body-focused anxiety and advertising effectiveness5

Sociological Theory7

Qualitative and Quantitative Researches7

Summary7

CHAPTER 03: METHODOLOGY9

Method Chosen and Reasons9

Participants/Form of Data9

Interviews10

Data Collection Procedure10

Ethics10

Summary11

REFERENCES12

BIBLIOGRAPHY19

APPENDICES24

Questionnaire24

Interview Questions26

Transcribed Interviews27

CHAPTER 01: INTRODUCTION

Project Introduction

The topic chosen for the research is diet and the misconception that one could get thin with the help of dieting. This dissertation would serve as a guide for the people to improve their concepts about dieting and why women sabotage their diet for the sake of getting slim or losing weight. This research would focus over the western women residing in United Kingdom, looking at various aspects of dieting in their routine and they regain weight and then again diet for weight loss. As a result, dieting pattern make them even double the size of what they initially were. Further, this research would take into account the body image and diet habits of women prevailing in United Kingdom, in both psychological and sociological aspects.

Rationale

Relapse and obesity after dieting, has constantly been posing significant threats to many women in United Kingdom. Resistance of women to leave dieting and believing that dieting makes you thinner is a myth, is of serious consideration. High rates of relapse and reluctance for treatments is making this problem even a bigger concern for the practitioners as well as the patients.

The evidence of keeping weight off related to dismissal prognosis is available in statistics. Within three to five years, lost weight is regained by users after dieting, according to leading obesity researchers. A very few people are aware about obesity perpetuation and the reason of people relapsing back to their original weight after successful weight loss. Additionally, there is very little knowledge about people regain their weight after weight loss, actual relapse mechanism, or many of the psychological, physical and environmental factors. These factors contribute to development of relapse mechanism. All these facts points to the necessity of more comprehensive understanding related to relapse of obesity and the myths of dieting.

The objective of this dissertation is to argue and prove the point that constant dieting body image obsession makes women put on more weight rather than losing and keeping it off that is achieved with the help of healthy eating and lifestyle changes. This paper would look at the body image, ...