E-MARKETING PLAN

E-marketing Plan for the Pennine Manor Hotel



E-marketing Plan for the Pennine Manor Hotel

Introduction

Pennine Manor Hotel targets mainly consumers living in urban and suburban areas, as well as consumers living outside the city or area in suburban locations. They got benefit over competitors profited by proposing consumers larger value, either via smaller charges or by supplying larger advantages and service that supports higher prices. The two most important factors for the success of Pennine Manor Hotel which is in Outlane are to respond to the customers' demands and learning from the past mistakes. Offering quality services at low rates and put local people first in the way they conduct their business as their main strategy. The relative positioning of Pennine Manor Hotel's market share with esteem to other premier players in the market has been showed as pursues. The company targets several market segments with separate offers for each of the goals. The strategic planning pertaining to the e-marketing in the hotel industry of the local business allows the company with a proper logical and the methodical procedure that builds up effective strategies of marketing. This strategic planning related to the e-marketing has three significant and essential stages that include segmentation of the existing players of the markets for the related business industry, summarization of the segments of the market and also the growth and expansion of the segment of the market pertaining to the marketing strategy, moreover, the following part of the study focuses on the SOSTAC approach for developing the e-marketing plan.

Discussion

S: Situation- Where are we now?

Strength

The strengths of the Pennine Manor Hotel include that it offers various services to its customers that are receptions, weddings, birthday parties etc. which serves as the key forces for a company as it identifies and help the organizations to move towards the goals and objectives that were previously set by the management which ultimately affect the overall efficiency of the organization. In the case of the Pennine Manor Hotel, the strength is the services that are provided by the hotel.

Weaknesses

The weakness of the Pennine Manor Hotel is that there is no clear management styles, poor image in market and most important weakness is that Pennine Manor Hotel do not have its own website due to which the competitors are getting advantage as the attention of the customers is gained by the competitors and the link of the Pennine Manor Hotel can be only find through other pages due to which the competitive disadvantage is affecting. In addition to this the poor track record, insider problems, financing problems and possible training are also the major problems by managers and supervisors for instance like the foodservice industry as it is observed that customers are having problems in these aspects of Pennine Manor Hotel. (Calkins, 2002)

Opportunities

These are factors or the elements that are considered as the core factors which guide an organization in moving towards the goals which ultimately affect the efficiency and effectiveness of the organization like Pennine Manor Hotel in Outlane, for ...