E-MARKETING STRATEGY

E-Marketing Strategy



E-Marketing Strategy

Internet is the fastest growing medium of the world, thus; it attracts heterogeneous audiences from all across the world. Internet grows too faster than any other medium and it attracts audiences of specialized interest and draws the attention of marketing professional. Online advertisements or messages mostly intended to focus specific group for whom the message is concerned. Focusing on the potential costumers and reaching global audiences make internet marketing or e-marketing an improved medium. E-marketing helps to reach the consumer at relatively lower cost than other media. The world has turned into a global village by internet and this brought media to global audiences. It creates ease for the manufacturer to sell and the consumer to buy the product or service at home. Internet marketing uses various approaches to attain the costumer like personal mails, by advertisement on popular websites of specific interests, search engine marketing and e-commerce (Hagel, 2009, 65).

The medium brought consumer and marketers more close than ever. Internet marketing allows a consumer to research about products and purchases the convenient one. It helps marketers to measure statistical data quickly, which helps to bring results essential to determine the consumer ever changing behaviour. Advertisers can use a variety of method for paying like pay per impression, pay per click, pay per action or pay per play, which also helps marketers to determine which most popular way among audiences are? With growing interest of e-marketing in organizations, hesitation among buyers is also increasing as fake websites and insecurity about sharing of personal information taking away buyers from the internet marketing, is also a matter of concerned. Costumer often is uncertain about sharing their accounts details or credit card number which may be misused. Some companies that do e-marketing have been caught sharing or selling costumer information.

Besides security concern reliability of websites is another barricade in e-marketing, costumer who has bought a product on the internet, have carked whether they will receive what they have purchased or not? Internet marketing is creating easiness for costumer to buy at home, also making people more and lazier not to go for shopping outside, which will affect people's physical health. Online marketing offers great sense of accountability to advertisers. On contrary e-marketing also gives birth to scores of fake marketers. These fake marketers devote space on their web-pages for advertisement and create a group to click on advertises which helps them to earn money because payment mode is offered as pay per click, pay per action etc. Besides all those merits and demerits of e-marketing; it need time to overcome these weak points of internet as it is relatively new medium. It's creating relieve to buy the product at home. People should do research before buying via internet, not about the product only but also about the site or marketer to whom they are dealing with, consumers also posses some responsibilities in order to protect their money and information save (Haeckel, 2008, ...