EMERGING TECHNOLOGIES ASSIGNMENT

Emerging Technologies Assignment



Emerging Technologies Assignment

Part1

Introduction

Interactive marketing has revolutionized the methods and practices of traditional marketing. Social networks now offer consumers unlimited access to and ability to listen to the opinions and assessments of marks (Bakos, 2001, 295). These are for businesses, a new channel for customer relations.

Businesses today use the various forms and forums of social media as powerful marketing tools. Similarly, proper planning and evaluation shall allow Salford Sports Village to benefit immensely using social media and other similar emerging technologies as a marketing tool.

A careful understanding of five of the following mentioned popular technologies, coupled with precise planning and effective implementation of the desired technologies can help Suzanne Bolt in achieving the desired objectives for Salford Sports Village (www.adu.salford.ac.uk).

Social Marketing

Internet Marketing

Social Media

Brand Community

Blogosphere

A brief description of these 5 technologies is presented below.

Social Marketing

Social marketing refers to the use of marketing techniques to motivate behavioral change for the well-being of individuals, communities, or society. Social marketing may be undertaken by governments, nongovernmental organizations (NGOs) or businesses (Munjal, 2009, n.d.).

Internet Marketing

Internet grows too faster than any other medium and it attracts audiences of specialized interest, and draws the attention of marketing professional. Online advertisements or messages mostly intend to focus a specific group, for whom the message is concerned (Bain, 2007, 99). Focusing on the potential costumers and reaching broad audiences make internet marketing or e-marketing an improved medium.

Social Media

The concept of "social media" brings together various kinds of Internet resources intended for the exchange of information messages between users. The social media are social networks (Vkontakte, classmates), blogging, micro blogging, Wikipedia, video hosting (Youtube), and other resources, which are characterized by the presence of the user community and their interaction around a type of content (Achrol & Kotler, 2009, 146).

Brand Community

In itself, the concept of brand communities is not new. Consumers' brands are often combined in clubs, talking among themselves. With the development of social networks, such communities have moved to an online environment, namely social networks. Fans brands themselves often gather in virtual teams; communicating to the general theme for them, discuss the advantages and disadvantages of the product, their wishes and dreams, share videos and so on (Albrinck, 2008, 63).

Blogosphere

With the development of the Internet and its communication capabilities, the blogosphere has undergone several changes that made it a suitable channel for the implementation of measures to promote business (Nielse, 2008, n.d). Many experts liken the blogosphere boldly to the media. Their effect on users' opinions, they do often are full-fledged media.

Example of Use of Social Media as a Marketing Tool by Edinburgh Sports Club

The Edinburgh Sports Club is one of the finest sports and fitness clubs in the UK. The club offers an expansive range of features and services to its members. The most popular of these include the following.

1.State-of-the-art Cardiovascular and Weight Training options

2.Expert Private Training

3.Nutritional Counseling

4.Award Winning Group Exercise Classes

5.Full-Service Spa

6.Basketball, Squash, Volleyball and Soccer

7.Industry leading Pilates Program

8.Advanced Mind Body including; Yoga, Pilates and ...