ENTERTAINMENT CONSULTING FIRM

Entertainment Consulting Firm

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(Professor)

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Entertainment Consulting Firm

Introduction

Today's entertainment sector is challenged with competition within all sectors of the entertainment. For one to cope up with the emerging competition there is a need to incorporate two major components on the marketing strategy;

How the firm will address competitive market place

How to execute and carry out your every day activities.

An aggressive policy, which ensures reliable approach in offering the service delivery in the way that outperforms the rivalry, is significant. On the other hand, one ought to have a well-defined methodology for the daily process of its realization. It will be of no use to have a strategy while lacking the resources or even the expertise for its implementation.

This research paper covers the distribution marketing strategies that will enable the company reach out to their customers, the decisions, strategic partnerships, market approaches and sale promotions to employ in order to achieve the goals.

For one to come up with the relevant marketing strategy there is need to put into consideration a number of aspects which are of more importance than the others. As they all address some exceptional contemplation, thus not reasonable to identify each important factor at a common level. In strategy creation, one needs to decide on the overall objective of the firm, which falls into three categories namely:

Due to the prettiness of the market and the firm is amongst one of the strongest in the industry you will want to devote your best resources in support of your offering.

If the market is very attractive, the enterprise is struggling in the industry you must concentrate on strengthening the enterprise, using your offering as a stepping stone toward this objective.

If the market is not especially attractive, but your enterprise is one of the strongest in the industry then an effective marketing and sales effort for your offering will be good for generating near term profits. Having come up with the ways of coping with the competition, there is a requirement to formulate the strategies, which will be more effective and competitive to the market. Cost leadership strategies: is based on the conception that one can generate quality services at a lower cost than the competitors. These decodes to the profit margins in the industry average.

A differentiation strategy; is one creating the product or service that is professed as being unique throughout the industry. It emphasizes on the brand image, proprietary technology and special features.

Focus strategy; is the most sophisticated as it is the most intense and is designed to address the focused segment of the market place, product form or cost management. This is based on the concept of serving a particular target in an exceptional manner different from the competitors.

Pricing

It's the mostly influenced by the prerequisite of the net returns and the objectives of the firm for the long term market control. It involves offertory of the high prices in the significance that one has least aspiration for the noteworthy market dissemination and control. In addition one may set ...